Feathery, an AI platform serving wealth management firms, has raised $30 million in total funding, including a newly completed Series A round. The capital will expand tools that speed advisor transitions and cut client onboarding delays-two operational bottlenecks that directly affect revenue when accounts sit idle.
Portage, Bain Capital, and Index Ventures led the round. The company now serves more than 300 firms across insurance and wealth management, including Sequoia Financial, Allworth Financial, and Mission Wealth. Feathery says it supports roughly a third of the top 30 firms on Barron's 2025 Top 100 RIAs list. The platform consists of an operating system that consolidates client data across existing systems, and a decisioning layer that mines that data for insights and feeds them into automated workflows. This combination of data consolidation and automated decisioning reflects the growing use of AI for Operations in wealth management, where firms look to turn data overload into faster, more consistent processes.
What the new funding will support
Peter Dun, co-founder and CEO, said the fundraise responds to firms managing more client data and higher expectations. The company plans to use the capital to expand products that draw on data patterns across its client base, helping firms make decisions faster. Feathery is now hiring across engineering and go-to-market roles.
The transition speed problem
Advisor mobility is accelerating. Cerulli estimated 9% of advisors representing $3.1 trillion in assets expected to change firms in 2025. The gap between when an advisor signs and when client accounts go live has become a competitive liability.
"Every delayed account is delayed revenue," said Zack Khan, co-founder of Feathery. "Advisor transitions have become a data and workflow challenge, and when you're dealing with hundreds or even thousands of client accounts, even minor mistakes can slow everything down."
Feathery claims it helped firms move more than $2 billion in AUM in the first quarter of 2026 alone. "Advisor transitions are often won or lost before the first account is submitted," said Chris Mills, head of Wealth Solutions at Feathery. "The firms seeing the greatest success are the ones that prepare and operationalize client data before transition day arrives."
Sequoia Financial, a national RIA with roughly $32 billion in assets, cut custodial account opening times by 45% after deploying Feathery's onboarding platform. Ryan Mahoney, vice president of Business Systems at Sequoia Financial, described the shift from a heavily manual process into a scalable digital experience.
Why this matters for Operations
For operations teams, the funding signals a continued push toward automating the most time-consuming parts of advisor transitions and account opening. Pre-populating forms, consolidating client data, and reducing manual errors can directly compress the revenue gap between an advisor's hire date and their first live client account. Firms that invest in these tools now may gain an edge in attracting top advisors who expect fast, frictionless transitions. Operations managers looking to build skills in this area can explore the AI Learning Path for Operations Managers to understand how AI-driven workflows fit into daily responsibilities.
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