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Fewer than 20 asset managers use generative AI, Morningstar finds
Fewer than 20 asset managers have adopted generative AI, according to Morningstar research. Nearly all are firms with existing quantitative infrastructure already in place.
AI adoption in asset management remains concentrated among elite firms
Fewer than 20 asset managers have adopted generative AI, according to research from Morningstar. Those that have are predominantly firms with established quantitative infrastructure.
The finding challenges assumptions about widespread AI deployment across the industry. Most asset managers are not yet using generative AI in any meaningful capacity.
AI functions as a tool, not a decision-maker
Among the firms using AI, the technology operates as an accelerator for existing processes rather than a replacement for human judgment. AI augments quantitative work and speeds up analysis, but does not make final investment decisions.
This distinction matters for portfolio managers and senior investment staff. AI tools are designed to handle repetitive analytical tasks, freeing analysts to focus on strategy and interpretation.
Infrastructure requirements limit adoption
The concentration of AI use among a small group reflects a barrier facing most asset managers: the need for robust quantitative systems already in place. Firms without this foundation face higher implementation costs and complexity.
For management teams evaluating AI investment, this suggests a phased approach. Building or upgrading quantitative infrastructure typically precedes successful AI deployment.
The Morningstar research indicates that AI adoption in asset management will likely remain selective rather than universal in the near term.