Firmable Raises $14M To Take Its AI-Native Sales Platform Global
Firmable secured $14 million in Series A funding led by Airtree, with participation from existing investors. The company will use the capital to expand into the United States, scale its proprietary sales data infrastructure, and advance AI agents that automate key sales tasks.
If you sell outside the U.S., you've felt the pain: fragmented tools, thin coverage, and hours lost cleaning data. Firmable's pitch is simple-one platform, built on its own data, that flags buyer intent and takes action without adding more manual work.
Why This Matters For Sales Teams
- Less time juggling tools, more time selling. A single system that consolidates prospecting, enrichment, and outreach.
- Coverage built beyond the U.S., starting in APAC and expanding globally-useful for multinational teams and regional GTM motions.
- AI agents that do the grunt work: enrich CRM, prioritize accounts, and draft messages so your reps move faster.
How Firmable's Stack Works
- Data layer: Proprietary account and contact data, refreshed continuously via AI-driven web aggregation, large language model extraction, and entity resolution.
- Signal layer: Buying signals like leadership changes, hiring surges, funding rounds, and technology shifts indicating timing and intent.
- Agent layer: Autonomous actions that enrich CRM records, prioritize accounts, draft outreach, and coordinate next steps in the sales process.
Traction And Customers
Firmable serves 1,000+ customers across Australia, New Zealand, and eight APAC markets. Clients include CBRE, Eftsure, G2, Robert Half, Monday.com, Marsh, and Canon.
Leadership And Go-To-Market Strategy
The company was founded by Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian-executives who previously built Aconex, which was acquired by Oracle for $1.6 billion. Their strategy is familiar: prove the model in APAC, then scale globally with a stronger data moat and a product tuned for international teams.
What You Can Do With It
- Connect your CRM to improve data quality automatically and reduce manual admin for reps.
- Stand up signal-based workflows that flag timing (new exec, new funding, new stack) so outreach lands when prospects are most receptive.
- Let AI draft the first pass of emails and call notes; keep humans for judgment and context.
- Prioritize accounts by intent and fit, then measure lift in meetings booked and cycle time.
What The Team And Investors Are Saying
"Knowing which prospect to target - and most importantly when - is the major driver of sales efficiency. Using Firmable, salespeople waste less time on research, eliminate tedious administration, and focus their valuable time on the customers and conversations that matter. Most sales intelligence tools are just interfaces on top of the same licensed datasets. That's why the data is stale, duplicated, and US-centric. We took the harder path - building our own data asset from the ground up - because we believe the compound advantage of owning the data layer is what actually makes AI agents useful rather than just fast at being wrong." - Leigh Jasper, Co-CEO of Firmable
"Every sales leader we talk to says the same thing: their US-built tools don't work internationally. The data is wrong, the coverage is thin, and the workflows assume an American go-to-market motion. We're not just filling a coverage gap - we're building the AI-native platform these teams actually need." - Paul Perrett, Co-CEO of Firmable
"The AI sales tooling market is exploding, but most startups in the space have no defensible data moat. Firmable is one of very few companies globally that owns its own proprietary dataset and is building agents directly on top of it. The team's track record of scaling Aconex into a multibillion-dollar company gives us conviction that they can execute the same playbook - start in APAC, prove the model, then take it global." - John Henderson, Partner at Airtree
What's Next
With fresh funding, Firmable plans to accelerate product development, broaden its dataset, and expand operations in the United States. For sales leaders, expect faster global coverage, tighter CRM integrations, and more capable agents that reduce busywork.
Further Learning
- AI for Sales - use cases, tools, and training to apply AI across prospecting and pipeline.
- AI Learning Path for Sales Representatives - hands-on workflows for lead qualification, enrichment, and outreach.
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