Flair Airlines Partners With Netcore Cloud To Personalize Customer Engagement: What PR Teams Need To Know
Published: October 28, 2025
Flair Airlines, Canada's leading ultra-low-cost carrier, has paired with Netcore Cloud to deliver AI-driven personalization across the entire travel lifecycle. For PR and Communications teams, this is a signal: the airline is moving from broadcast updates to individualized, always-on communication that feels timely and useful.
Why this matters for PR & Communications
Personalization reshapes expectations. Passengers will judge the brand on whether messages are relevant, consistent, and fast-across every channel they use.
This partnership embeds that standard into day-to-day operations, giving comms teams the orchestration, insights, and speed they need to keep pace with travelers in real time.
What changes for passengers
- Contextual messages from booking to post-flight: confirmations, reminders, offers, and service updates that match intent and timing.
- Real-time communication across email, SMS, app, and social-one voice, no duplicates, no mixed signals.
- Faster responses to questions and disruptions, with less manual handoff behind the scenes.
Omnichannel automation put to work
Netcore Cloud's platform lets Flair plan, trigger, and coordinate campaigns across channels without losing context. Think status alerts, gate changes, ancillary offers, and post-trip feedback loops working from the same profile and ruleset.
For PR teams, this means fewer fragmented updates and a clearer path to keep messaging consistent when operations change quickly.
Data and analytics: from reporting to action
Flair's marketing teams gain behavioral insights to refine segmentation, timing, and creative. The aim is simple: better engagement, stronger loyalty, and healthier ancillary revenue.
- Useful KPIs for comms: delivery rate, latency to send, open/click by segment, unsubscribes/opt-outs, complaint rate, CSAT/NPS, time to resolution, FAQ deflection, and conversions on ancillaries.
- Operational levers: frequency caps, send-time optimization, content testing, and triggered workflows tied to flight milestones.
A cultural shift: from no-frills to customer-first
This is more than a tool rollout. Flair is leaning into a customer-friendly model where personalization guides decisions across teams-marketing, comms, and service.
Netcore Cloud's role goes beyond integration; it helps embed a test-and-learn mindset so messaging stays relevant and business goals move in step with passenger needs.
How PR and Comms can activate this now
- Audit every message a passenger sees from search to post-trip. Remove duplicates, tighten language, and map ownership.
- Define escalation playbooks for delays, cancellations, and high-volume events. Pre-approve templates by channel.
- Set guardrails: consent management, preference centers, frequency caps, and tone guidelines by segment.
- Align measurement with outcomes: engagement tied to satisfaction, refunds handled, and ancillary uptake after service recovery.
- Run weekly experiments: subject lines, send times, channel mix, and creative. Share wins across teams.
- Upskill the team on AI-driven workflows and prompts so they can iterate faster and maintain brand voice at scale.
About the partnership
Flair chose Netcore Cloud for its track record with airlines and its ability to scale AI-driven personalization as needs grow. The shared objective: continuous, relevant communication from the first search to the final email-without adding friction for the traveler.
Bottom line
For PR and Communications leaders, this move sets a higher bar: individualized updates, faster responses, and messaging that adapts in real time. Expect clearer customer signals, tighter coordination with marketing and ops, and a direct link between communications quality and revenue outcomes.
If you're building similar capabilities, consider structured upskilling for your team. Explore role-based programs here: AI courses by job.
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