Flowla raises $2.5m (≈£2m) to automate B2B sales execution
Flowla, a London-based AI platform launched in 2023, has raised a $2.5m seed round to remove manual follow-ups and admin from B2B sales. The company builds pre-set, AI-driven sales journeys that react to buyer activity in real time and keep every stakeholder aligned without relying on a rep's memory.
The round was led by Revo Capital, with participation from AI Startup Factory, Turkiye Development Fund, APY Ventures and Sharks & Partners, plus several angel investors.
What Flowla actually does
- Pre-built sales journeys with reusable templates mapped to your process.
- Personalised AI documents for discovery, proposals and mutual plans.
- Stakeholder communication rules so multi-threading happens by default.
- Journeys that update instantly based on buyer clicks, views and engagement.
"Sales enablement is undergoing a shift; from coaching reps to engineering revenue execution. You can't rely on human memory to manage complex B2B deals anymore, too much falls through the cracks," said Erdem Gelal, co-founder and CEO of Flowla. "Flowla provides the customer-facing layer where revenue execution runs on autopilot, ensuring that every follow-up and stakeholder alignment happens instantly and perfectly, every time."
Why this matters for sales leaders
- Standardise what "good" looks like across the funnel without adding meetings.
- Reduce admin: automate nudges, recaps and next steps tied to actual buyer activity.
- De-risk deals by mapping stakeholders and keeping everyone in one living workspace.
- Shorten cycles with mutual action plans that keep momentum between calls.
- Give managers visibility into deal health without chasing updates.
Investor view
"We invested in Flowla because Erdem and the team are moving the category beyond 'Digital Sales Rooms' and into true revenue orchestration," said Cenk Bayrakdar, partner at Revo Capital. "Their vision isn't just about helping reps share PDFs, it's about giving sales leaders a no-code engine to standardise excellence across the entire funnel."
What to watch next
- Adoption across customer success and post-sale expansion, where handoffs usually break.
- How well templates map to different sales motions (mid-market velocity vs. enterprise).
- Depth of real-time engagement signals and how they translate to forecast accuracy.
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