Estonian Startup Flowstep Raises €2.2 Million to Transform Product Design Workflows
Tallinn-based DesignTech startup Flowstep has closed a €2.2 million Seed round to advance its AI-native canvas for product design teams. The funding will support exiting beta, expanding the product team, launching enterprise-grade features, and growing U.S. sales. The round was led by London’s Supernode Global with participation from Adesso Ventures, Angel Invest, Dnipro VC, Iron Wolf Capital, and WhatsApp’s Anton Borzov. Earlier backers such as Tera Ventures, Specialist VC, and founders from Hugging Face and Wolt also contributed, bringing total funding to €3.8 million.
Redefining Design Speed and Workflow
Flowstep’s platform enables product teams to move from concept to production-ready design in seconds. Unlike traditional tools that require designers to adapt their process, Flowstep’s canvas adjusts to how teams naturally think and collaborate. This approach accelerates ideation and iteration, reducing friction in early-stage design.
Matt Clannachan, Flowstep’s Co-founder and CEO, explains, “Our platform empowers teams to design at the speed of thought. This funding takes us closer to changing how exceptional digital experiences come to life.”
Introducing ‘Vibe Design’ to Address Design Bottlenecks
While AI is already generating 30%-50% of new code, design remains a challenge. The creative and strategic thinking necessary for great user experiences is hard to capture with current AI tools. Flowstep introduces ‘vibe design’, a new way to place design at the center of the product creation process.
By focusing on augmentation rather than mere automation, Flowstep mirrors how product teams work. This reduces slowdowns and helps teams craft unique, user-focused products faster — up to ten times quicker from idea to product.
How Flowstep Stands Out
- Built on large language models (LLMs), reinforcement learning, canvas technology, and proprietary computer vision
- Generates detailed user flows, wireframes, and pixel-perfect designs from simple prompts
- Offers an infinite canvas with full manual editing control alongside AI suggestions
- Focuses on enhancing creativity and usability, not just rapid code generation
Flowstep currently employs eight team members including alumni from Bolt, Revolut, and former founders. Their immediate focus is scaling go-to-market efforts and speeding up AI research and development.
Backing From Industry Leaders
Mike Sackler, Founder and Managing Partner at Supernode Global, highlighted Flowstep’s potential: “They have built a platform that truly improves how product design is done today. Their vision matches the growing demand for intelligent creative tools.”
Similarly, Viktoras Jucikas, Partner at Iron Wolf Capital, noted, “The UI design space is changing with AI, and Flowstep is leading that change. The team’s focus and speed make them stand out, and we are proud to support them.”
What’s Next for Flowstep?
The Seed funding will enable Flowstep to make key engineering hires and expand product development, including enterprise features like governance, security, and compliance. The startup plans to grow its customer base among product teams, design studios, and tech startups in the US and globally.
Flowstep’s approach offers product development professionals a promising tool to accelerate design without sacrificing quality or creativity. For those interested in AI-driven design tools and workflows, exploring Flowstep’s progress is worthwhile.
For more on AI tools transforming product workflows, check out AI tools for generative code and latest AI courses to stay updated on practical applications.
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