Fortune Global Launches Fortuna, an AI Customer Service Platform for E-Commerce Merchants
Fortune Global Limited, an Isle of Man-based technology company, launched Fortuna on March 31, 2026. The platform uses AI to handle customer service inquiries by connecting directly to e-commerce store databases and accessing live order, shipping, and product information.
How It Works
Fortuna connects to a merchant's store system and pulls data from order records, carrier tracking information, product catalogues, and store policies. When a customer email arrives, the system generates a response based on that data.
For order tracking questions, Fortuna retrieves current shipping status from carriers. For product questions, it references the merchant's catalogue. The platform supports over 40 languages with automatic detection.
Financial actions-like refunds-require explicit merchant approval before execution. Fortuna presents its analysis and recommended action to the merchant, who must sign off on any transaction. No money moves without authorization.
Setup and Operations
Installation happens through a plugin or app on the merchant's e-commerce platform. The company says no developer resources, API configuration, or training data preparation is needed to get started.
The platform runs continuously without scheduled downtime and can handle varying volumes of customer inquiries.
Pricing
Fortuna offers five subscription tiers based on monthly conversation volume:
- Starter: $47/month (up to 250 conversations)
- Growth: $199/month (up to 1,000 conversations)
- Pro: $479/month (up to 5,000 conversations)
- Enterprise: $1,599/month (up to 25,000 conversations)
- Scale and Apex tiers for higher volumes
Integration Status
Fortuna currently integrates with select e-commerce platforms. Additional integrations are on the company's development roadmap.
For customer support professionals, this type of AI for Customer Support and AI Agents & Automation represents a shift in how teams handle routine inquiries. The merchant approval requirement for financial actions means human oversight remains in the workflow.
More information is available at hirefortuna.com.
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