The AI Search Shift: Will Your Brand Keep Up?
Search is being rewritten. AI systems like ChatGPT and Gemini are giving direct answers, often without sending people to your website. That means your press releases, earned media, and social content are now signals that teach these tools what to show - and who to trust.
On Wednesday, 26 November 2025, from 2:30pm to 3:30pm GMT, Notified joins PRWeek, Campaign and Management Today for a live session built for PR and communications teams who want to stay visible in AI answers and citations.
What you'll learn
- What Answer Engine Optimisation (AEO) is - and how it differs from classic SEO
- How earned media, press releases and social content feed AI models and influence citations
- Simple steps to make your content more visible, trusted and human in AI results
Why this matters for PR and comms
AI answers compress the customer journey. People see a summary, a handful of sources, and move on. If your brand isn't cited, you're invisible at the exact moment opinion is formed.
Authority now looks different. Clear answers, credible sources, consistent messaging and proof signals (like expert quotes, data, and reputable coverage) help AI decide who gets mentioned. Your media strategy becomes an AI training strategy.
Quick wins you can action before the session
- Publish concise answers to your most-asked questions. Use direct language. Avoid jargon.
- Structure content with clear headings and plain-language summaries. Add FAQs to key pages and press rooms.
- Back claims with third-party citations and named experts. Include methodology where relevant.
- Keep press releases tight: headline, one-sentence summary, three proof points, and a quote that adds context.
- Make consistency a habit. Align facts, product names, and messages across your newsroom, social channels and media kits.
- Track brand mentions in AI answers and snippets. Note which stories get cited and replicate the format.
Event details
What: Webinar - The AI Search Shift: Will Your Brand Keep Up?
When: Wednesday, 26 November 2025, 2:30pm-3:30pm GMT
Registration: Link
Hosted by: Notified with PRWeek, Campaign and Management Today
Speakers
- Jamie Brader - Commercial Director, Notified
Helps brands and agencies boost visibility and credibility through smarter media distribution and measurement. Focused on how AI, data and multimedia are changing news and PR. - Stuart Bruce - PR Futurist and Co-founder, Purposeful Relations
Global advisor on modern public relations. Guides organisations on data, AI and innovation for stronger relationships and better communications measurement. - Sarah Salter - VP, Global Partnerships and AI Innovation, WPP
Leads global work at the intersection of AI and marketing. Two decades in communications and digital strategy helping major brands use emerging tech for smarter, connected campaigns. - Moderator: Siobhan Holt - Deputy Editor, PRWeek
Oversees features and special projects for PRWeek UK, with a focus on technology, innovation, media and brand storytelling.
How to get ahead of AEO
- Answer first, elaborate second. Lead with the takeaway in one or two sentences.
- Use names, dates and sources. Specificity beats hype.
- Turn executive insights into quotable lines. Human voice wins attention and trust.
- Repurpose media coverage into concise explainers that AI can parse quickly.
- Keep your newsroom updated and clean. Outdated pages and broken links hurt credibility signals.
Who should attend
- PR and communications leaders responsible for brand visibility and reputation
- Corporate comms and content teams building earned media and newsroom assets
- Agencies advising clients on media strategy, measurement and AI-readiness
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step - from reaching the right media, press release distribution and measurement to IR websites, investor days, earnings releases and regulatory filings.
Connected to both worlds, GlobeNewswire is one of the largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world. Notified is an affiliate of Equiniti Group Limited (EQ).
Media contact
Caroline Smith - Caroline.smith@icrinc.com
Helpful next step for your team
If you're building skills for AI-influenced search and comms, explore focused learning paths for marketing and PR roles at Complete AI Training.
Your membership also unlocks:
