Meet your AI teammate for reviews: Vendasta's AI Reputation Specialist
Vendasta just launched the AI Reputation Specialist - an AI employee that answers, analyzes, and acts on customer reviews across Google and Facebook. With 96% of consumers reading reviews and review signals estimating ~17% of Google Local Pack ranking factors, leaving feedback unanswered costs trust, visibility, and revenue.
Most support teams are stretched thin. 42% of consumers say they never get a response to their reviews. This role closes that gap with instant, brand-safe replies and real-time insights you can turn into next steps - right inside chat.
Why this matters to Customer Support
Reviews decide if someone clicks, calls, or keeps scrolling. They're a public support queue that affects search and conversions, yet they're easy to miss on a busy day.
The AI Reputation Specialist replies promptly and consistently, then turns review and NPS data into clear direction for your team. Faster responses, tighter signals, fewer missed chances to recover a customer.
What the AI Reputation Specialist does
- Auto-responds to Google and Facebook reviews using your brand voice, response rules, and risk thresholds.
- Transforms review and NPS feedback into actionable insights delivered through chat - not static reports.
- Flags trends and risks early, and can trigger tasks like alerting staff, updating service protocols, or kicking off campaigns.
- Helps reinforce local search signals while building credibility through consistent, timely replies.
"Reviews today are make-or-break for small businesses. 52% of consumers look for a 4-star rating or higher before considering a local business," said Sanjay Manchanda, CMO at Vendasta. "The AI Reputation Specialist is like hiring a frontline team member - one who never sleeps, always answers, and brings back insights in real time."
"Customer feedback stops being a backlog and becomes a set of next steps - automatically," said Klint Rudolph, partner at The Xcite Group.
Control stays with your team
This isn't a black box. You set the tone, escalation paths, and approval rules. Keep full oversight, review sensitive replies before they go live, and adjust thresholds as your policies evolve.
From software to AI employees
This launch reflects a shift from tools that demand constant manual effort to AI employees that own real jobs. The AI Reputation Specialist joins Vendasta's AI Workforce alongside roles like an AI Receptionist, AI Content Creator, AI Sales Assistant, and Custom AI Employees.
Your team sets strategy and oversight. The AI handles the repetitive frontline tasks at speed and scale.
From feedback to action - all in chat
Unlike tools that stop at sentiment, you can chat with the AI to ask follow-up questions, spot patterns, and turn insights into tasks immediately. It's not just data - it's direction while it still matters.
Meet Vendasta Reputation AI
Vendasta is renaming Reputation Management to Vendasta Reputation AI in the Marketplace (listed as "Reputation AI"). The AI Reputation Specialist is included with Reputation AI Premium and helps you:
- Reply to every Google and Facebook review promptly and consistently.
- See customer sentiment without digging through reports.
- Spot risks and opportunities earlier and act on them with AI-driven insights.
- Strengthen credibility, visibility, and conversions from local search.
White-glove setup for real adoption
Vendasta's Services team configures and trains each AI Reputation Specialist to match your operation. That includes brand voice, response strategy, and risk thresholds so the AI behaves like a trusted team member, not a generic bot.
How Customer Support can put this to work this week
- Define tone rules, do/don't lists, and escalation triggers for sensitive cases (refunds, legal, health/safety).
- Set SLAs by review type and rating; require human approval above certain risk levels.
- Create service-recovery playbooks the AI can trigger: outreach, vouchers, or ticket creation.
- Use weekly AI summaries to brief Ops and Marketing on recurring issues, lost-touch points, and quick wins.
Availability and next steps
- Available now in Vendasta Reputation AI Premium. Learn more at vendasta.com.
- Join the live launch event: Meet your AI Reputation Specialist.
Helpful resources
- Local search ranking factors overview: Whitespark Local Search Ranking Factors
- Build your team's AI skills by role: Complete AI Training - Courses by Job
About Vendasta
Vendasta is building an AI Workforce of role-based AI employees that automate high-friction jobs like review management, content creation, lead engagement, and customer support. These AI employees operate like real team members - responsive, brand-aligned, and continuously learning - backed by a full-stack platform, white-glove services, and proprietary AI infrastructure.
Vendasta serves 60,000+ channel partners globally who bring its AI employees to millions of SMBs. Headquarters: Saskatoon, with offices in Boca Raton and Chennai. Learn more at vendasta.com.
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