How AI Is Rewriting Feasibility and Sales Strategy
AI isn't on the horizon anymore. It's already changing how property teams find sites, model outcomes, price stock and move inventory-live, not months later.
The problem is most developers still run feasibility and sales in separate tracks. One predicts, the other reacts. Connect them and you get a feedback loop that updates pricing, product mix and release strategy as the market talks back. That's the focus of The Urban Developer's free webinar, The AI-Driven Developer, presented with Giraffe and PRiMAX.
Through a live case study, you'll see how leading teams are closing the loop between acquisition and absorption-turning feasibility into a living model that adjusts to demand signals and speeds up decisions. If you sell property, this is where your launch, pricing and sell-through get faster and more confident.
Site discovery to sales strategy in minutes
Giraffe combines mapping, concept design and financials in an integrated 3D environment. Instead of waiting on static spreadsheets, you get an interactive model that shows what works, what doesn't and why-instantly.
APAC managing director James Walsh will show how digital twin workflows let teams spin up multiple viable schemes before a competitor finishes their first pass. For sales, that means earlier clarity on mix, outlook, view premiums and pricing corridors-so go-to-market planning can start while feasibility is still running.
Selling smarter with predictive buyer data
PRiMAX applies behavioural data and predictive AI to map genuine intent before launch. You can test pricing, plan releases and forecast absorption curves long before the display suite opens.
Co-founder Mark Bernberg will demonstrate how to model hundreds of "what-if" scenarios to see not just what the market wants, but what it will pay. The payoff: higher confidence, lower risk, and a measurable lift in gross realisation.
Why this matters to sales teams
- Price with evidence, not guesswork-use intent data to set floors, stretch targets and discount bands.
- Sequence releases to keep momentum-optimise stock scarcity and upgrade paths.
- Forecast absorption you can defend-align marketing spend and team resourcing to likely sell-through.
- Shorten feedback loops-update pricing and product in days, not quarters.
What you'll learn
- Why disconnected feasibility and marketing cost developers millions in missed revenue
- How to go from site discovery to feasibility in minutes using Giraffe's integrated platform
- How PRiMAX uses behavioural data to reveal true buyer intent and pricing confidence before launch
- How to model hundreds of "what-if" scenarios to find the pricing and release strategy that maximises GR
- How digital tools can reduce risk, improve decision-making speed, and increase certainty from acquisition to settlement
Event details
The AI-Driven Developer
Thursday, November 20, 2025
10am-11am AEST (BNE) | 11am-12pm AEDT (SYD)
Virtual Event
Register for free now.
Who should attend
- Developers and development managers
- Financiers and investors
- Sales and marketing leaders
- Consultants and advisors
Bring your current project assumptions and a few pricing questions. Leave with a tighter launch plan, a faster path to revenue, and the data to back your calls.
Your membership also unlocks:
