Will Your Brand Survive AI Search? A Practical Briefing for PR and Comms
AI search is rewriting how audiences discover brands. Instant answers pull from a shortlist of trusted sources, and that shortlist is shifting fast. If your content isn't set up for answer engine optimization (AEO), competitors can crowd you out while your visibility fades.
On Thursday, October 23, 2025, from 1-2pm ET, Ragan Communications and Notified are hosting a free webinar that breaks down what AEO means for PR and how to take action now. If you own press releases, earned media, or brand reputation, this hour is worth it.
What you'll learn
- What AEO is and why it's become critical for brand discovery
- How press releases, earned coverage, and social proof influence AI-generated answers
- Immediate steps to increase your odds of appearing in trusted, AI summaries
Event details
- What: Webinar - Will Your Brand Survive AI Search?
- When: Thursday, October 23, 2025, 1-2pm ET
- Registration: Link
Who's on stage
- Adam Christensen - Chief Marketing Officer, Notified
Leads global marketing with 20+ years at brands like PayPal, IBM, Ingram Micro, AppDirect, and Juniper Networks. Known for scaling growth through clear storytelling and data-driven strategy. - Sarah Evans - Partner and Head of PR, Zen Media
PR and digital comms leader with 15+ years of experience and creator of Reputation+, an AI-driven framework for brand authority. Featured in Entrepreneur, Grit Daily, and Hackernoon. - Ashley Wallace Jones - Vice President, Integrated Marketing, PAN Communications
Heads PAN's Content Marketing Practice, helping tech, cybersecurity, and healthcare brands turn complex ideas into clear narratives that build trust and thought leadership. Regular speaker on content strategy and AI's impact on discoverability for B2B brands. - Moderator: Jon Minnick - Special Projects Manager & Awards Show Producer, Ragan Communications and PR Daily
Oversees conferences, virtual events, webinars, and workshops for communication, HR, and wellness pros. Nearly two decades in B2B media growing brands and audience engagement.
Why this matters for PR
AI assistants and search overviews favor concise, verifiable, consistently structured content. Press releases, newsroom pages, executive bios, and third-party mentions now act as signals that feed these systems. Your job: make your brand the easiest credible answer to cite.
Quick AEO checklist you can start today
- Publish clear, fact-first press releases with strong headlines, a direct lede, and quotable lines. Keep boilerplates updated.
- Use structured data where it fits (Organization, Person, Article, FAQ). It helps machines understand your content's context and credibility. See Google's overview of structured data: guide.
- Consolidate your newsroom: consistent URLs, clean tagging, and canonical links for syndicated stories.
- Show proof: awards, customer logos (with permission), third-party reviews, analyst mentions, and credible media coverage-easy to scan and verify.
- Add clear bylines, expert credentials, and contact info to increase trust signals.
- Refresh high-traffic and high-authority content every quarter. Fix dated stats, dead links, and vague claims.
- Create concise FAQs for common brand and product questions. Mark up with FAQ schema when appropriate.
- Avoid thin pages and duplicate posts. Redirect or consolidate to the strongest version.
- Document claims with primary sources. Cite reputable research or original data. For writing guidance, see Google's "people-first content" principles: reference.
How PR can move fast before the webinar
- Audit your last 12 months of press releases: clarity, citations, boilerplate accuracy, and structured data coverage.
- Identify your top 25 earned mentions and ensure your site links to them from a credible page (e.g., "In the News").
- Standardize executive bios with credentials, media-friendly headshots, and consistent titles across channels.
- Draft a 10-question brand FAQ that an AI assistant could quote without guessing.
If you want to build skills that pair with AEO-prompting, content QA, and workflow automation-consider these curated learning paths for comms and marketing roles: AI courses by job.
About Notified
Notified provides integrated PR and IR technology that helps teams manage their narrative from outreach to measurement, and from media distribution to investor communications. The company connects with GlobeNewswire, a large, trusted distribution network serving organizations for over 30 years. Notified is an affiliate of Equiniti Group Limited (EQ).
Media contact
Caroline Smith - Caroline.smith@icrinc.com
A photo accompanying this announcement is available at: View image
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