Gen Z AI Marketing Startup Raises Millions, Exceeds 10 Million Yuan Revenue, and Wins Top Beauty and FMCG Clients

Orange Fruit Vision: AI Marketing Company Led by Post-95 Entrepreneurs Secures Tens of Millions in Funding

Orange Fruit Vision (Shenzhen) Technology Co., Ltd. recently closed a new financing round worth tens of millions of yuan. The round was led by Yun Angel Fund, with Lihe Venture Capital and GSR Ventures participating. This capital injection will help the company expand its industry data, iterate post-training models for vertical sectors, and accelerate deployment of full-link marketing intelligent agents across multiple industries.

Founded in May 2024, Orange Fruit Vision offers AI-driven marketing solutions that cover the entire process: insight, strategy, content, and operation. Their key products—DataG, PhotoG, and VoyaAI—deliver AI-powered integrated marketing services, from precise audience insights to creative content generation and social media growth. The company has forged deep partnerships with leading international brands in consumer electronics, beauty, FMCG, and fashion.

Youth-Driven Innovation at Orange Fruit Vision

The core team is composed entirely of entrepreneurs born after 1995. Founder and CEO Liu Kun, born in 1998 and a Tongji University architecture graduate, brings unique leadership experience, including serving as China's youngest peacekeeper in the Middle East at age 18. Originating from the open-source community "AID Lab," Orange Fruit Vision transitioned from community project to commercial enterprise within a year, gaining significant attention.

Within six months of founding, the company partnered with Tencent Technology to establish China's first joint laboratory for design-focused AIGC, pushing forward industry standardization.

Addressing Challenges in AI Advertising

The surge of generative AI content (AIGC) has shifted AI from a supplementary tool to a core driver of productivity in advertising. It enhances copywriting and visual design efficiency, and AI-driven advertising engines now better capture users' real-time intent through generative retrieval, data enhancement, and multi-modal understanding.

Still, challenges remain. Liu Kun highlights two main market concerns: perceived low quality of AI advertising and the difficulty of practical application. To address these, Orange Fruit Vision focuses on delivering higher-quality AI content and practical AI solutions that reduce costs and improve efficiency.

The company uses end-to-end intelligent agents that automate the entire content marketing workflow—from market demand analysis and content strategy to image/video creation and one-click multi-platform publishing. This closed-loop system reportedly cuts content marketing costs by up to 90% compared to traditional methods.

Technical Breakthroughs in Content Consistency and Understanding

Consistency and stability in AI-generated content remain key barriers to commercialization. Orange Fruit Vision’s team solved this using the a-t diffusion algorithm introduced in early 2024. After several iterations, it now achieves high accuracy in three-modal product-scenario-copywriting understanding, producing clear, consistent, and faithful content.

Their VBench 2.0 marketing evaluation scores exceed 0.92 in consistency, rivaling closed-source state-of-the-art systems. Beyond generation, Orange Fruit Vision builds perception models—from the Oran-VL 7B visual-language model to the Oran-XVL 72B full-modal understanding model—that enable AI to "see" and "understand" complex business scenarios and user needs.

The company emphasizes the importance of data quality, timeliness, and trend insights from content conversion and user interaction data, especially from collaborations with B-end clients.

Market Focus and Growth

Orange Fruit Vision focuses on sectors like beauty, FMCG, fashion, and consumer electronics—industries with sufficient marketing budgets, quick decision-making, and shorter marketing cycles, where AI’s impact is most noticeable.

By mid-2025, the company’s revenue exceeded 10 million yuan, with over 40 top B-end customers onboarded within just six months of market entry. Their business model combines AI full-link integrated marketing services delivered in a "pay-for-results" format along with overseas product licensing fees.

Liu Kun acknowledges the company is still early in its journey. The goal is to deepen cooperation with top clients to promote AI content adoption. He notes that early AI content startups often produced low-quality results, leading to skepticism. Orange Fruit Vision aims to demonstrate that AI-generated content can match or exceed traditional advertising in quality and effectiveness.

Looking Ahead: Transforming Advertising Logic

With an eye on the trillion-yuan AI advertising market, Orange Fruit Vision plans to reshape advertising logic using generative AI. Their vision is to shift marketing from labor-intensive workflows to intelligent, automated processes, expanding AI’s role in creativity, strategy, and media placement.

Investor Perspectives

• Wang Huanlong, Managing Partner of Yun Angel Fund: Praises Orange Fruit Vision as an ideal AI-native marketing tech company with a small, capable team pushing large-model and Agent technology boundaries. He highlights their ability to deliver SOTA products with strong business insights and quick responses to international clients.
• Zhou Qi, Managing Partner of GSR Ventures: Emphasizes the paradigm shift from traditional marketing to AI-driven personalized digital marketing methods. He believes only a young, passionate team like Orange Fruit Vision can lead this transformation and expresses honor in supporting their journey.
• Xu Yuanbo, Investment Manager at Lihe Venture Capital: Notes the marketing industry's early adoption of AI and praises Orange Fruit Vision’s strong cohesion, execution, and precise grasp of marketing pain points. He points out their differentiated advantage in efficiency, accuracy, and result-based delivery, forecasting broad growth potential and disruptive innovation.

Orange Fruit Vision’s rapid rise underlines the growing role of AI in marketing, especially for professionals looking to optimize creative workflows and campaign performance. Their integrated approach and focus on quality may serve as a blueprint for AI application in content marketing.

For marketing specialists wanting to deepen their AI expertise, exploring relevant courses on AI content generation and automation can provide practical skills. Resources like AI certifications for marketing specialists offer structured learning paths to stay competitive in this evolving landscape.