Time to Take the Lead: PRWeek’s Guide to Generative AI for PR Professionals
“How can I use AI more effectively?” This question is on the minds of many PR and communications professionals. To provide clear answers, seventeen industry leaders have come together to create an eBook that tackles the practical use of generative AI in public relations.
Concerns about job security often arise when new technologies emerge. With AI firmly established, the focus shifts to how much time communicators should dedicate to using these tools daily. The conversation then expands to include the best AI tools, how AI impacts creativity, and how it can improve overall efficiency.
Why This eBook Matters
PRWeek recognized the urgency for professionals to move beyond tentative experimentation with AI. The eBook, “Time to Take the Lead,” features insights from a diverse group of PR leaders, including in-house teams, agencies, trade associations, academia, executive recruiters, and board members. Several contributors are PRWeek Hall of Famers and Dashboard 25 honorees, adding weight to the practical advice shared.
What You’ll Find Inside
- Use cases: How to craft effective AI prompts and ways AI supports leaders starting their workday.
- Assessments: Evaluations of AI’s effect on quality, creativity, and efficiency in communications.
- Leadership: Encouragement for communicators to drive AI adoption across their entire organizations, not just within their own teams.
- Concerns: Honest discussions about fears and challenges related to AI adoption.
The word “transformation” is often overused, but in the context of AI’s influence on PR, it fits. Communicators have a unique chance to benefit from this shift and guide how AI integrates with their profession.
Explore AI resources and training to deepen your understanding and application of these tools in your daily work.
Download “Time to Take the Lead” here.
This eBook is presented in partnership with New York Life.
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