GetPica Secures €5M Funding Round Led by PranaVentures
GetPica, an AI-driven platform for personalized event photo and video delivery, has closed a new funding round led by PranaVentures, bringing its total capital raised since 2022 to €5 million.
The platform focuses on secure, automated, and private distribution of event media in sectors such as entertainment and hospitality. By leveraging facial recognition technology triggered by a simple selfie, GetPica ensures users access only their own photos and videos captured by official photographers.
Strong Global Presence and Trusted Partnerships
Founded by Manolo Martini, Enrico Minotti, and Daniele Lazzara, GetPica operates in over 55 countries with more than 400 active partnerships. Its client list includes well-known brands like Campari, Costa Crociere, LinkedIn, Louis Vuitton, and Netflix.
The platform is widely used across a variety of settings such as sporting events, cruise ships, amusement parks, corporate gatherings, and private functions. It currently serves over 2 million registered users and has delivered upwards of 1 billion images.
More Than Just Photo Delivery
Besides secure content access, GetPica offers an integrated marketplace for content sales and marketing automation tools. These features allow brands to increase engagement through personalized retargeting and upselling campaigns, driving new revenue streams for event organizers and photographers.
Privacy-First Approach to Facial Recognition
GetPica stands out with its commitment to privacy. Only authenticated users can view their images, while AI automatically anonymizes faces of unauthorized individuals. The company has also filed multiple patents related to privacy, underscoring its focus on ethical use of facial recognition technology.
Leadership and Vision
Manolo Martini, CEO and co-founder, stated, “This funding marks the start of a strategic growth phase for GetPica. With proven traction in 55 countries and a 2 million-strong user base, we are ready to scale globally. The capital will help us enhance our AI platform, accelerate our SaaS model, and expand into new international markets.”
Investor Confidence and Future Plans
The financing round was led by PranaVentures, joining existing investors like CDP Venture Capital SGR via the Fondo Rilancio Startup and strategic business angels. Lisa Di Sevo, CEO & Managing Partner of PranaVentures, said, “GetPica transforms a static part of the event experience into a personalized engagement opportunity. The technology is privacy-compliant and trusted by international clients. The growth potential is significant, and we are eager to support the team.”
With nearly €4 million in revenue generated in 2024—over 60% from international markets—GetPica plans to accelerate growth by scaling its SaaS offerings and entering high-potential regions such as the US, Middle East, and Asia.
What This Means for Hospitality and Event Professionals
- Secure Media Delivery: Ensure guests access only their own event photos and videos without privacy concerns.
- Boost Engagement: Use personalized content to deepen connections with attendees and clients.
- New Revenue Opportunities: Leverage integrated marketplaces and marketing tools to increase sales from event media.
- Global Reach: Benefit from a platform trusted by leading brands across diverse event types and locations.
For hospitality and event professionals looking to enhance guest experience and monetize event content securely, GetPica offers a proven, privacy-conscious solution backed by strong international support.
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