GoDaddy 2024 Sustainability Report: Responsible Governance & Operations | Responsible AI
Responsible AI
GoDaddy is actively evolving its use of artificial intelligence (AI) technologies, including machine learning (ML), agentic AI, and generative AI (GenAI), to better support entrepreneurs worldwide. The company commits to ethical and responsible AI use, focusing on helping business owners succeed while creating meaningful value. By thoughtfully applying AI, GoDaddy aims to boost creativity, save time, and assist entrepreneurs in growing their businesses.
Integrating AI
Responsible AI at GoDaddy means using AI technologies safely, ethically, and transparently. The company addresses risks such as algorithmic bias and misinformation by implementing controls and regularly updating its AI governance methods. These practices align with GoDaddy’s Code of Business Conduct and Ethics, ensuring accuracy and fairness in AI applications.
GoDaddy fosters a culture centered on innovation, collaboration, and continuous learning. Employees receive AI-related training and workshops to fuel creative problem-solving. The AI and ML Governance Council oversees AI use, ensuring guardrails are in place to mitigate risks associated with GenAI and other technologies.
Partnerships involving AI undergo thorough due diligence, involving Legal, IT, and Risk teams to ensure alignment with ethical standards, data privacy, regulatory compliance, and performance reliability.
AI for GoDaddy’s Employees
Internally, GoDaddy uses AI to improve efficiency and productivity. For example, an AI coding assistant launched in 2023 helps developers write code faster by suggesting functions and identifying bugs. The internal AI tool, GoDaddy Content as a Service, enhances employee productivity by providing access to various AI models tailored for specific workflows.
This tool supports both technical and non-technical staff by helping polish ideas and adjust coding or privacy settings. GoDaddy also invests in employee education through frequent AI newsletters and GenAI training, ensuring everyone can effectively use AI tools.
AI for GoDaddy’s Customers
GoDaddy integrates AI into its products and customer care to improve support efficiency and accuracy. Natural Language Processing technology, part of GoDaddy’s proprietary Large Language Model (LLM), helps route customer support requests faster. However, human support remains available through GoDaddy Guides, who are assisted by a Guide Assist Bot that provides quick access to relevant help articles.
Customers benefit from a free, curated AI Prompt Library with customizable prompts to help grow their businesses. Additionally, GoDaddy Airo® is provided with domain registrations to make AI easier to use for business growth and online presence development.
AI Education with Empower by GoDaddy
In September 2024, GoDaddy hosted an AI for Small Business Summit through its Empower by GoDaddy program. The event equipped entrepreneurs with practical AI knowledge and tools while fostering community and networking.
Throughout 2024, the program expanded AI education by introducing a GenAI course that covers foundational AI technologies and their business applications. An on-demand webinar complements this course, allowing entrepreneurs to learn at their own pace. Impressively, 96% of participants recommend the “Boost your business with GenAI” course to others.
About This Report
This report covers GoDaddy’s sustainability performance for the 2024 fiscal year, reflecting progress on corporate sustainability goals and strategies across its global operations. The company shares updates regularly via its website and annual Sustainability Report.
GoDaddy aligns its reporting with Global Reporting Initiative (GRI) Standards, select Sustainability Accounting Standards Board (SASB) metrics for Internet Media and Services, and the Task Force on Climate Related Financial Disclosures (TCFD). It also tracks contributions toward priority United Nations Sustainable Development Goals (UN SDGs). For more details on these frameworks and performance indicators, see the Frameworks & Metrics section.
For questions or feedback, contact ESG@GoDaddy.com.
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