Google Deploys AI Asset Optimization for Demand Gen Ads, Automates Creative Enhancements Across Platforms

Google Introduces AI-Powered Asset Optimization for Demand Gen Ads

Published: August 6, 2025 at 1:10 pm

Read Time: 2 minutes

Starting September 4, Google will roll out AI-driven asset optimization for all existing and new Demand Gen image ads. This update enables automatic adaptation of creatives to fit multiple styles and aspect ratios, enhancing performance across various platforms. Advertisers have the option to opt out before the launch.

How It Works

Google’s AI technology now enhances images with adaptive layouts and creates variations of assets, such as converting horizontal videos into vertical or square formats. This automation also includes text suggestions, AI-generated images, and a new image editor powered by AI to simplify campaign setup and testing.

Video and image enhancements will be enabled by default in new campaigns, but advertisers can manually opt out on a per-ad basis. Additionally, a landing page preview feature lets advertisers see what users will encounter after clicking, helping build trust and potentially improving click-through rates.

Why This Matters

This update makes it easier to reach audiences across YouTube, Discover, Gmail, and video partner sites with more flexible creative formats. By optimizing assets for different placements and devices, campaigns can increase reach and engagement without requiring heavy manual production work.

These AI-powered tools also simplify testing and scaling creative assets, saving valuable time for marketers. While promising, the actual impact on campaign performance will become clearer as advertisers start using these features.

Additional Insights

• Google is expanding generative AI use across all creative elements in Demand Gen campaigns to reduce production delays and improve outcomes.
• Single image ads will be activated by default, as noted in communications shared by industry insiders.

Bottom Line

Google continues to push automation and AI in advertising. Early adoption of these creative tools could give marketers an advantage, especially heading into Q4 when competition typically heats up.

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