Google's AI Mode now links to real products: what sales teams can do with it
Google flipped the switch: AI Mode in Search and the Gemini app can now surface product tiles you can actually buy. It's powered by Google's Shopping Graph, which tracks 50 billion products and feeds pricing, reviews, and seller links into your results. Desktop and mobile are live.
Put simply, you ask for a product with specific criteria. The AI writes a short summary, shows product tiles, and opens a sidebar with places to buy when you click.
How it works (in practice)
- Ask with structure: "Find an espresso machine with a steam wand, under $300, good for beginners."
- You'll see tiles with price ranges, ratings, and a quick blurb.
- Tick checkboxes on two or more tiles to compare, ask which is cheaper, or which has better reviews.
- Click a tile to open a sidebar with retailers and current prices.
Under the hood, this pulls from Google's Shopping Graph and public review content (think forums and product pages). It feels like the Shopping tab with a smarter assistant sitting next to you.
Where it stumbles (and how to avoid it)
- Broad "gift ideas" prompts often return generic suggestions with no product tiles.
- List-style asks like "Popular Nintendo Switch games under $60" may list names but won't link to buy.
- Fix: shift to specific product types and attributes. The AI needs a clear category to trigger tiles.
Examples that usually work: "ottomans that can be used as coffee tables," "wireless earbuds with ANC under $150," "mechanical keyboards with hot-swappable switches." Generic persona-based prompts? Use them to brainstorm, then re-ask with a product type when you're ready to purchase.
Sales use cases you can run today
- Personalized gifting at scale: Generate 2-3 options per prospect based on hobbies, then refine to product tiles for fast purchase links.
- Quick procurement: Compare spec-driven items (webcams, headsets, ring lights) by price, ratings, and features in one view.
- Competitive swaps: Ask for alternatives to a client's current tool with specific must-haves and budget caps.
- Bundle ideas: "Home office starter kit under $400 with an adjustable chair, keyboard, and webcam."
- Objection handling: Pull verified reviews and price ranges into your follow-up email in minutes.
Prompt formulas that trigger product tiles
- "Find [product type] with [must-have feature], under [price], for [user level or use case]."
- "Show [product type] that [does X], compare [Tile 1] vs [Tile 2] on [price + reviews]."
- "[Product type] compatible with [platform/device], under [price], with [min rating] stars."
- "Best-value [product type] for [scenario], prioritize [feature 1] and [feature 2]."
Then, tick two tiles and ask: "Which is cheaper this week? Which has fewer reported defects in reviews?" You'll get clarity fast.
Workflow for reps and sales ops
- Ideate: Start broad to gather themes (interests, use cases, constraints).
- Specify: Re-ask with a clear product type + features + budget to surface tiles.
- Compare: Select two options and ask for side-by-side differences in price and ratings.
- Decide: Click through the sidebar to validate shipping, returns, and stock.
- Execute: Drop links and key pros/cons into your outreach or procurement request.
Reality check: expectations and limits
- You'll still hit cases where tiles don't appear. Switch to a more specific product ask.
- For guaranteed links every time, the classic Shopping tab is still reliable.
- Use AI for the heavy lifting-shortlists, comparisons, context from reviews-and verify before buying.
Metrics worth tracking
- Time-to-shortlist for gifting or equipment requests.
- Response rate from personalized gifts or value-add bundles.
- Cost per gift sent vs. meeting booked.
- Proposal turnaround time when AI handles product comparisons.
Try it and standardize what works
Save the prompt formulas your team likes. Build a simple playbook for gifting, equipment requests, and competitive swaps. Train reps to reframe broad ideas into specific product asks to trigger tiles.
If you want ready-made workflows and prompt packs for Sales, check out our resources at Complete AI Training.
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