GoTo Launches 100+ New Omnichannel and AI Features to Boost SMB Communications
GoTo, a leader in cloud communications and IT, has introduced more than 100 new features in GoTo Connect. These updates focus on omnichannel customer experience, AI enhancements, and simplified management, helping small and midsize businesses (SMBs) communicate more efficiently.
With expanded mobile capabilities, additional communication channels, advanced admin tools, and an improved unified inbox, GoTo Connect allows businesses to manage conversations seamlessly across email, WhatsApp, and other platforms. This integration reduces the need to switch between apps, enabling teams to save time and improve customer interactions.
Damon Covey, General Manager of UCC at GoTo, said: “These latest GoTo Connect advancements set a new standard for handling customer communications. By unifying all channels into one AI-powered platform, our customers can resolve issues faster, build stronger relationships, and deliver personalized experiences—whether they’re in the office or remote.”
What GoTo Connect Offers SMBs Today
- All-in-One Platform for Cross-Channel Communication
Enhanced mobile functionality, new channels, and a redesigned unified inbox let teams manage all communications—from email to WhatsApp and more—on the go or at their desks. - AI-Driven Customer Experiences
The platform uses AI to handle calls 24/7, analyze agent conversations, and detect key phrases and speaker insights. This saves time and helps improve service quality. - Streamlined Communications Management
Powerful admin tools make it easy to add products, edit audio clips, protect sensitive conversations, and manage SMS messaging—all through a user-friendly interface with no technical expertise required.
Robert Copeland, Director of Strategic Initiatives at Versitech LLC, shared: “GoTo Connect lets us deliver a true omni-channel experience. Some customers want to call, others prefer chat or text, and now we can meet everyone where they are—all from one platform.”
For PR and communications professionals looking to optimize customer interactions and internal workflows, these updates provide a practical way to unify messaging and enhance responsiveness.
Learn more about how AI tools can support communication workflows at Complete AI Training.
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