GS Engineering uses AI videos to let buyers experience apartments before moving in
GS Engineering & Construction released promotional videos created with generative AI for two residential complexes currently on sale: Changwon Xi The Sky and Asan Tangjeong Xi Metrocity.
The videos recreate daily life inside the complexes after residents move in. Prospective buyers see unit interiors and community facilities from a resident's perspective rather than watching a standard property tour.
The strategy shifts focus from information delivery to customer experience. A company official said the goal is to help buyers "make rational choices" by letting them understand what living there will actually feel like.
Broader AI adoption in construction
GS Engineering is expanding AI use beyond marketing. The company is deploying AI systems across design and construction stages to improve productivity and safety.
Two examples: Xi Voice, an AI translation system that helps communicate with foreign workers, and Xi Book, which references a database of standard specifications to enforce the latest building codes.
The company plans to use generative AI at future Xi development sites as part of its standard sales approach.
For sales professionals: This approach offers a model for using AI in customer engagement. Rather than replacing salespeople, it provides tools to help prospects make informed decisions earlier in the buying process. Learn more about AI applications in sales or explore generative video courses to understand how these tools work.
Your membership also unlocks:
