Guesty Launches AI Agent for Revenue Management: A Unified Revenue Layer for STR Operators
NEW YORK - Guesty has introduced its AI Agent for Revenue Management, an embedded intelligence layer inside its property-management platform that brings pricing, policies, availability, and content performance into one place. The goal is straightforward: clear, actionable revenue insights with zero manual setup.
Backed by a decade of STR data and millions of bookings, Guesty's dataset gives the Agent context most tools don't have. It turns real booking behavior, performance patterns, and market signals into decisions operators can trust - from SMB hosts to enterprise portfolios.
Why this matters for executives
Revenue leaks in STR often come from dozens of small misses: stale pricing, poor content alignment, gaps in availability, inconsistent policies. Guesty's AI Agent tackles them as a unified system rather than separate dashboards. That reduces operational drag and shortens the time from signal to action.
For leaders, the upside is focus: fewer tools to manage, less manual setup, and a tighter loop between demand shifts and pricing or listing adjustments that influence ranking and visibility across OTAs.
What the AI Agent does
- Unifies revenue levers: Pricing, content quality, availability, and policy settings are evaluated together - not in isolation.
- Delivers clear actions: Operators see prioritized recommendations that prevent revenue loss and strengthen visibility in search results.
- Zero setup, embedded in PMS: No separate configuration or workflow rewiring; guidance lives where teams already work.
- Scales across portfolio sizes: From single hosts to enterprises with diverse markets and seasons.
Inside Guesty's AI strategy
This release is part of a multi-year plan to build agentic AI across the platform. In 2026, Guesty will expand deeper into revenue, operations, messaging, automation, and full portfolio intelligence. Today, its AI already supports listings, reviews, websites, messaging, protection, and revenue performance.
What Guesty's leadership is saying
"Operators deserve AI that actually drives revenue," said Gil Wasserman, CTO at Guesty. "Guesty has spent the last two years building one of the strongest and cleanest STR data foundations in the world. In close collaboration with our customer design partners, we've been putting AI to work to solve real pain points and provide growth opportunities. Our AI is embedded and is addressing the performance problems that drain revenue every single day. Within the next couple of years, the way property managers operate will be unrecognisable."
Action plan for operators and management teams
- Audit revenue levers: Map where you lose revenue today (pricing freshness, minimum-stay rules, fees, content gaps, calendar blocks).
- Define guardrails: Set clear constraints for pricing floors/ceilings, policy boundaries, and SLA rules for automated changes.
- Align KPIs: Prioritize metrics the Agent influences: RevPAR, occupancy by segment, listing rank/visibility, conversion, and cancellation rate.
- Clean the data: Standardize fees, policies, and content fields so AI guidance applies consistently across the portfolio.
- Pilot with intent: Start with a representative cluster of listings, compare against control groups, and review results weekly.
- Embed into ops: Assign ownership, create a simple "review and approve" cadence, and document exceptions that require human judgment.
About Guesty
Guesty is an end-to-end platform for the short-term rental industry, helping property managers and hosts scale while delivering strong guest and owner experiences. The company powers more than 500,000 properties across 100+ countries, integrating with major OTAs such as Airbnb, Vrbo, Booking.com, Expedia, Tripadvisor, Hopper, Google Travel, and Homes & Villas by Marriott. Guesty is backed by $410 million from investors including KKR, Apax Digital Fund, Inovia Capital, DFO Management, Sixth Street Growth, Viola Growth, and Flashpoint.
Learn more at guesty.com.
Contact
Michelle Chiera
Head of Communications & PR
Michelle.Chiera@guesty.com
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