Harmonya Launches AI Agent to Boost CPG Sales Insights
Harmonya, a company specializing in AI-powered shopper intelligence for consumer packaged goods (CPG), has introduced the Insights Agent. This new conversational assistant combines product reviews, sales data, and product attributes to provide instant, actionable shopper insights.
Bringing Data Together for Clearer Sales Answers
Sales teams often face scattered data sources—reviews here, sales numbers there, and product details elsewhere. Harmonya’s Insights Agent unifies these signals, making it easier for sales professionals to get straightforward answers to key questions such as:
- What do shoppers say about specific product features like chalkiness in protein bars?
- Which product claims drive sales in categories like functional hydration?
- How competitors position their products in categories such as deodorants?
- What product attributes influence customer feedback on toys and electronics?
- How do shoppers describe fit and feel in performance apparel?
These insights matter for sales teams aiming to understand market trends, competitive positioning, and customer preferences fast.
How the Insights Agent Works
The Insights Agent uses a proprietary data engine that links shopper language, sales performance, and product details. This approach provides sales teams with clear answers based on real consumer sentiment and actual sales outcomes. Unlike generic AI tools, it was trained on hundreds of real CPG use cases, making it especially relevant for complex categories and fast-changing shopper trends.
Early users report that the tool helps them:
- Distill voice-of-the-shopper insights to improve brand messaging
- Compare competitor positioning effectively
- Identify product attributes tied to sales success
- Spot emerging trends across segments
- Create retailer-ready narratives quickly
Why Sales Teams Should Care
Having instant access to shopper and sales insights allows sales professionals to make smarter decisions and respond quicker to market shifts. The Insights Agent eliminates manual data gathering and guesswork, delivering answers that directly connect customer feedback to sales performance.
With this tool, sales teams can better support brand strategy, optimize product presentations, and confidently pitch new innovations based on solid consumer and sales data.
About Harmonya
Harmonya is an AI-driven platform that helps CPG brands and retailers turn fragmented product information into ready-to-use insights. It combines verified consumer reviews, item-level sales data, and a proprietary attribute engine to help teams make faster, smarter decisions.
Learn more at harmonya.com.
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