Hartford and Nayya Integrate AI to Simplify and Personalize Employee Benefits Enrollment

The Hartford and Nayya Partner to Simplify Benefits Enrollment with AI Integration

The Hartford’s Employee Benefits division is introducing an AI-powered platform from Nayya that will offer employees personalized recommendations during benefits enrollment. This new solution integrates with popular HR technology systems, aiming to make the enrollment process more straightforward and tailored to individual needs.

Mike Fish, head of Employee Benefits at The Hartford, emphasizes the focus on customization: “We are dedicated to enhancing the enrollment process for our customers in innovative ways, with customized product offerings that address the unique needs of each individual.” The goal is to improve benefits utilization, which can increase employee satisfaction and support retention efforts. By connecting HR and benefits platforms through Nayya, employees can better protect their health, finances, and families.

How Nayya Enhances Benefits Decisions

Insights from The Hartford’s Future of Benefits survey highlight a need for tools that help employees clearly understand their benefits options. Nayya’s platform analyzes the data employees provide and delivers clear, personalized plan recommendations. It also offers cost comparisons and detailed explanations to help employees make informed choices.

George Michaels, Chief Revenue Officer at Nayya, explains, “The Nayya platform is an example of human-centric design, developed by benefits administrators and HR experts, and made to integrate seamlessly with all top benefits platforms.” Embedded directly in the enrollment experience, Nayya encourages greater engagement by simplifying how employees interact with their benefits.

Strategic Investment in HR Technology

This partnership is part of The Hartford’s multi-year investment to improve benefits management and workplace well-being. The integrated platform aims to reduce administrative burdens while supporting employee productivity.

To provide deeper insights into this AI-driven solution, The Hartford will host a webinar titled AI-Powered Decision Support: Elevating Benefits Enrollment on June 12, 2025, at 1 p.m. ET. HR professionals interested in attending can register here.

About The Hartford

The Hartford offers a wide range of employee benefits products, including leave management, group life, and disability insurance, along with voluntary benefits. The company operates through its subsidiaries under the brand name The Hartford and is headquartered in Hartford, Connecticut. For more details, visit www.thehartford.com/groupbenefits.

About Nayya

Founded in 2019, Nayya uses artificial intelligence to connect people with their most important health and wealth information. The platform simplifies benefits experiences by turning complex information into clear, ongoing interactions that reflect real needs. Trusted by leading employers, Nayya supports employees in building resilience through smarter benefits choices. The company is backed by investors including ICONIQ, Felicis Ventures, Workday Ventures, MetLife Ventures, and ADP Ventures. Learn more at nayya.com.