Kojima and Refn Use AI to Create Prada Film, Drawing Mixed Reactions
Hideo Kojima and filmmaker Nicolas Winding Refn released a six-minute short film this week at the Cannes Film Festival created with generative video tools. The film, titled Satellites II, was commissioned by Prada to promote a fashion event in New York next month.
The short shows Kojima and Refn themselves traveling through space and crash-landing on a hostile planet. A shorter teaser version is available online. According to Prada, the project was "a playful exploration of new creative possibilities through AI technology."
Refn described the work as "a space odyssey following us as we traverse a sci-fi dreamscape." He added that he and Kojima "have shared the feeling that we were somehow split from the same consciousness moving through different lives while orbiting the same obsessions."
The creative process details remain sparse. The film's AI-generated elements are visible throughout-at one point, Kojima's appearance shifts noticeably, and one shot shows a figure that resembles actor Pedro Pascal rather than Kojima himself.
Public Response Leans Negative
Online reactions have been largely critical. Gaming and film communities questioned the decision by two established creators to use generative AI for the project. Comments on forums and social media describe the work as "AI slop" and express disappointment that artists of their stature would rely on the technology.
This marks the second collaboration between Kojima and Refn since they worked together on Death Stranding 2. Neither has publicly explained their reasoning for choosing AI-generated visuals for the Prada commission.
For AI for Creatives, this project illustrates both the technical capability and the reception challenges that generative tools face in professional creative work.
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