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Hindustan Unilever opens AI fragrance hub at IIT Bombay, its third global centre
Unilever opened a fragrance R&D hub at IIT Bombay, its third globally alongside centers in the UK and US. The €100M facility uses AI tools to develop scents for personal care and home products.
Unilever Opens Mumbai Fragrance Hub as Third Global Innovation Center
Hindustan Unilever has inaugurated the Unilever Fragrance Hub in Mumbai, positioning India as a key research and development site within the company's global network. The facility, located at IIT Bombay, joins fragrance centers in the United Kingdom and United States as part of a €100 million investment to strengthen in-house fragrance design using AI and digital tools.
The hub combines consumer insights, scientific research, and AI-based tools to accelerate fragrance development across personal care, home care, and beauty products. The goal is to create scents tailored to consumer preferences while supporting premium product positioning.
How the Hub Works
The facility uses proprietary design software, advanced compounding technologies, and real-time consumer feedback systems to shorten product development cycles. Teams can design, test, and refine fragrances end-to-end while improving coordination between science, technology, and consumer evaluation.
Co-location with IIT Bombay researchers enables direct collaboration between industry scientists and academics on data-driven fragrance innovation. This arrangement allows faster experimentation and real-time evaluation of formulations.
Why India Matters
HUL selected India because it is one of the world's fastest-growing consumer markets. Insights from local preferences can inform fragrance designs with potential for global scaling across Unilever's broader product portfolio.
Vivek Sirohi, Head of Unilever Fragrance House, said India is a critical growth market where the hub strengthens the company's ability to build innovation driven by local consumer understanding. Vibhav Sanzgiri, Executive Director for R&D at HUL, said the facility improves integration between science, technology, and consumer evaluation processes.
What This Means for Product Development
For product development professionals, the hub demonstrates how AI for Product Development accelerates timelines and improves decision-making. The integration of consumer data with AI-driven AI Design tools shows a practical approach to reducing iteration cycles and scaling insights across markets.
The model also highlights the value of embedding R&D teams within academic institutions, creating direct access to research capabilities and talent pipelines.