How AI Is Transforming Consumer Behavior, Smart Homes, and Product Innovation at Samsung

The Impact of AI on Consumer Behavior and Innovation

Artificial intelligence (AI) has become a core driver of change across industries. It influences everything from product development to how companies respond to consumer demands and sustainability challenges. Businesses now face a clear choice: integrate AI into their strategies or risk losing relevance.

Samsung Gulf Electronics offers a practical example of this shift. Their approach integrates AI deeply into product lines and customer interactions, reflecting shifts in consumer expectations and buying habits.

Changing Consumer Behavior and Expectations

Consumer behavior is no longer linear. The COVID-19 pandemic accelerated the move to online shopping, but many buyers now combine online research with offline experiences before making purchases. This hybrid journey means companies must be present across multiple channels to engage customers effectively.

Personalization has become essential. Nearly half of consumers engage online yet follow unique paths to purchase. To meet this, Samsung adapts its marketing and sales strategies to provide personalized support wherever customers interact, including emerging AI platforms that deliver direct answers rather than simple search results.

Samsung’s direct-to-consumer (DTC) model supports this omnichannel approach. Customers can shop offline in stores or online through partners like Amazon and noon. Samsung.com serves as a hub, offering detailed product information, live commerce sessions, expert support, personalized recommendations, and rewards. This approach helps maintain engagement and builds loyalty.

AI-Driven Personalization in Products

Samsung integrates AI across its product range, extending beyond mobile phones to home appliances, TVs, monitors, and air conditioners. For example, Vision AI in Samsung TVs and Bespoke AI in home appliances personalize user experiences. Refrigerators can suggest recipes based on contents and allow remote monitoring.

The SmartThings AI platform connects devices, analyzes user behavior, and offers recommendations to optimize comfort and efficiency. This approach turns everyday devices into intelligent assistants that adjust to user needs rather than requiring manual control.

Smart Home Made Simple

Smart homes were once seen as complex and expensive, limiting adoption. Samsung’s SmartThings platform removes these barriers by building AI capabilities into flagship products like TVs and refrigerators. Users with a SmartThings app can easily create connected environments without additional equipment.

The platform supports over 300 brands and 8,000 connected devices, enabling automated control of lighting, temperature, and curtains based on habits. This moves smart homes from novelty to necessity, becoming part of daily routines.

Addressing AI Privacy and Security

Privacy remains a top concern with AI-enabled devices. Samsung addresses this through military-grade security embedded in its SmartThings and AI ecosystem. Many devices use blockchain-enabled systems and Samsung’s Knox Vault for data encryption.

AI processing often happens directly on devices, reducing the need to send data to external servers. This hybrid setup balances performance with security, helping build consumer trust.

Integrating Sustainability with Convenience

Samsung’s sustainability efforts tie directly into customer convenience. Their doorstep trade-in service allows seamless device upgrades with old items collected after data transfer. This applies to phones, TVs, and appliances, with free recycling for non-resalable products.

Energy efficiency is another focus. AI Energy Mode optimizes power consumption based on user habits and provides real-time energy usage insights. This empowers users to reduce waste and control costs.

What’s Next for Innovation?

The smart home ecosystem is evolving. The central control point may shift from mobile phones to smart TVs or appliances. Younger generations, especially Gen Z, show growing interest in AI-powered home devices, appreciating seamless tech that fits their lifestyles.

Samsung continues to invest in new form factors like foldable devices, which have seen strong growth and foster customer loyalty. The company expects to refine its AI-powered product lineup further based on actual usage data, moving beyond novelty features to habitual, everyday adoption.

For professionals in customer support and product development, these insights highlight the importance of integrating AI thoughtfully—focusing on real customer needs, privacy, and sustainability to stay relevant and competitive.