The Ascott Leverages Sojern’s AI Platform to Strengthen Customer Engagement and Improve Travel Direct Bookings
The Ascott Limited has teamed up with Sojern to enhance its digital marketing strategy and increase direct bookings across its global property portfolio. Using Sojern’s AI-powered platform, Ascott is focusing on data-driven marketing to optimize campaigns, boost return on investment (ROI), and engage travelers more effectively.
This collaboration taps into programmatic advertising, audience targeting, and real-time travel intent data. With these tools, Ascott can deliver personalized, timely messages that drive direct bookings while strengthening its presence in a competitive travel market.
Sojern Partners with The Ascott to Boost Digital Marketing Performance
Sojern, known for its AI-driven marketing technology, has been selected as the global marketing partner for The Ascott Limited. This partnership comes after a comprehensive six-month selection process where Sojern’s expertise in AI and data-driven marketing stood out among competitors.
The Ascott Limited operates over 980 properties in more than 230 cities across 40 countries. Its brand portfolio includes names like Ascott, Citadines, lyf, Oakwood, and Somerset, covering regions such as Asia-Pacific, Europe, the Middle East, Africa, and the United States.
By integrating Sojern’s platform, Ascott aims to sharpen its marketing efforts through programmatic advertising and precise audience segmentation. The ability to track real-time travel intent allows Ascott to send relevant messages that resonate with potential guests based on their preferences and booking behavior.
Multichannel Approach for Greater Engagement
The partnership emphasizes a multichannel marketing approach, enabling Ascott to engage travelers across digital ads, social media, and mobile apps. This strategy supports direct bookings through Ascott’s own channels, reducing dependency on third-party platforms.
Sojern will also provide Ascott with insights into market trends and customer behavior. This knowledge sharing includes workshops and industry events, helping Ascott’s marketing teams refine their strategies continuously.
Data-Driven Marketing in Hospitality
The hospitality sector is shifting toward marketing strategies centered on data and customer intent. Travelers today research extensively before booking, making it critical for brands like Ascott to understand and respond to consumer behavior effectively.
With Sojern’s AI tools, Ascott can improve customer journeys from discovery to conversion. This approach aims to increase direct bookings and enhance guest satisfaction by delivering relevant and timely marketing messages.
Long-Term Benefits and Market Agility
This alliance is built to deliver both immediate results and sustainable growth. Integrating AI into marketing infrastructure allows Ascott to remain agile amid changing digital marketing trends.
The combination of detailed data analysis, real-time audience targeting, and multichannel marketing supports stronger brand presence, customer loyalty, and better ROI.
Empowering Marketing Teams and Enhancing Customer Experience
Sojern’s platform helps Ascott unlock valuable data to fine-tune marketing strategies and personalize customer interactions. This leads to more effective targeting, increased bookings, and higher guest satisfaction worldwide.
The partnership also sets a new standard for digital marketing in hospitality, showcasing how brands can improve customer acquisition and engagement with AI-driven solutions.
Looking Ahead
With Sojern’s support, Ascott is well-positioned to grow its global footprint and meet the needs of modern travelers. The collaboration offers access to advanced marketing tools that connect Ascott more closely with its audience, increasing bookings and loyalty.
This move signals a significant step in Ascott’s digital transformation, embracing AI and data to enhance marketing performance and customer engagement across its diverse brand portfolio.
Marketing professionals interested in AI-driven strategies may explore resources on AI marketing tools and AI certifications for marketing specialists to stay competitive in the evolving landscape.
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