HR in the AI Era: DoorLoop’s Approach to AI and Workforce Growth
Anat Keidar, VP of HR at DoorLoop, shares how AI is shaping their HR strategies without reducing headcount. Instead, the focus is on reskilling teams and creating new roles to support growth.
At DoorLoop, AI is not viewed as a threat to jobs but as a tool to empower employees. With automation taking over repetitive tasks, the company invests in upskilling staff for more strategic and creative responsibilities. This shift allows HR and other teams to focus on higher-impact work.
AI’s Role in Streamlining HR Processes
Every department at DoorLoop is testing how AI can improve workflows and decision-making. The HR team is exploring AI-driven tools to optimize hiring—from smarter candidate sourcing to automating early-stage screening.
Some of the tools in use include ChatGPT for content creation and policy drafting, Juicebox for AI-powered candidate sourcing, and Notion AI to maintain an up-to-date knowledge base supporting onboarding and collaboration. These tools help reduce time-to-hire and improve operational efficiency without sacrificing the human element.
People-First AI Integration
AI supports routine tasks like resume screening and workflow automation, but the human aspects of interviewing, culture-building, and decision-making remain central. DoorLoop is redefining roles, especially in operations and recruiting, to make the most of AI capabilities while keeping human judgment at the core.
The company recently created a dedicated AI squad, hiring new roles in data engineering, machine learning, and AI product management to deepen AI integration in products and operations.
Challenges and Growth Amid Uncertainty
- Maintaining a strong, unified culture across multiple offices worldwide while managing global growth.
- Adapting internal processes and workforce skills to keep pace with AI-related changes in the industry.
Despite geopolitical challenges, including the war period, DoorLoop continued recruiting—supporting employees affected by security issues and even hiring from Gaza during difficult times.
Currently, DoorLoop is growing cautiously but steadily across Tel Aviv, Miami, and NYC. They have 25 open positions and expect to increase personnel in 2025–2026 to support AI initiatives and company expansion.
Key Takeaways for HR Professionals
- AI can enhance HR workflows without cutting jobs—focus on shifting human capital toward higher-value activities.
- Invest in reskilling and upskilling so teams can take on strategic and creative roles as automation handles routine tasks.
- Adopt AI tools that improve hiring efficiency while keeping the human touch in decision-making and culture.
- Build dedicated AI-focused teams to embed AI into products and operations effectively.
- Maintain a people-first approach even as AI adoption grows within the company.
DoorLoop’s experience shows that AI adoption in HR is about thoughtful integration, continuous learning, and expanding capabilities rather than reducing headcount. This balanced approach helps HR leaders prepare their workforce for the future with both technology and humanity in mind.
For HR professionals interested in AI and workforce development, exploring AI courses and certifications can provide practical skills to manage these changes effectively. Resources like Complete AI Training’s latest AI courses offer relevant programs tailored to various job roles.
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