How European Law Firms Are Adapting to Generative AI: Insights from Early Implementations

European law firms are using Generative AI to improve legal advice quality and reduce costs, shifting toward value-based pricing. AI adoption reshapes workflows and requires new skills for lawyers.

Categorized in: AI News Legal
Published on: May 15, 2025
How European Law Firms Are Adapting to Generative AI: Insights from Early Implementations

Harnessing Gen AI in Law: Lessons from the Front Lines in Europe

European law firms agree: Generative AI is changing how legal services are delivered and priced. Research by The Global Legal Post and LexisNexis reveals how leading firms across Europe are experimenting with Gen AI and what they've learned from early projects.

Law firms and in-house teams are recognizing Gen AI’s potential to deliver higher-quality legal advice at a lower cost. This shift is already challenging traditional law firm models. Raúl Rubio, IP and technology partner at Pérez-Llorca in Spain, explains, “The pricing model will become more value-based. In some cases, we can provide more value than the hours invested in a specific task.”

Lawyers’ roles are evolving too. There’s a stronger focus on building client relationships and offering more nuanced advice. Beatriz Rodríguez Gómez, partner at RocaJunyent, notes, “Using these tools means I spend less time on low-value tasks and more time on what clients really need me to focus on.”

Integration Challenges and Strategies

The report highlights the hurdles firms face in adopting Gen AI. Selecting the right tools from many options and securing user adoption are major challenges. Sebastian Bardou, VP Strategy for LexisNexis in the CEMEA region, advises a tailored approach: “Smaller firms can implement quickly with limited disruption. Larger firms should roll out in phases—there’s no simple switch to turn on.”

Impact on Skills and Training

As AI takes over routine tasks often handled by junior lawyers, new skills will become essential. Mathieu Balzarini, VP Product at LexisNexis, says the most valuable legal professionals will be those who can ask the right questions, critically evaluate AI outputs, and use these insights to improve outcomes.

Practical Applications in Leading Firms

Some European firms are already embedding Gen AI in daily workflows. Hengeler Mueller uses AI for first-level review in investigations, while Gleiss Lutz employs it to summarize and compare documents. Balzarini emphasizes that “AI integration involves reshaping processes, mindsets, and often incentives—not just adding a tool.”

Participants in the Study

  • Andrew Cooke, Chief Legal Officer, TravelPerk
  • Beatriz Rodríguez Gómez, Partner, RocaJunyent
  • Eric Wagner, Partner, Gleiss Lutz
  • Joan Roca Sagarra, Executive Chair, RocaJunyent
  • Margarida Saragoça, Business and Knowledge Director, Vieira de Almeida
  • Paula Gomes Freire, Managing Partner, Vieira de Almeida
  • Pierre Zickert, Counsel and Manager for Legal Technology, Hengeler Mueller
  • Raúl Rubio, IP and Technology Partner, Pérez-Llorca
  • Stephane Criel, Partner, Monard Law
  • Thomas Meurer, M&A Partner, Hengeler Mueller
  • Vittorio Pomarici, Partner, BonelliErede

To access the full report, download it here. For more resources on legal AI tools and courses, visit Complete AI Training’s AI tools page.


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