How GP Batteries Built a Smarter Global Customer Service System With No-Code AI

Breaking Boundaries in Digital Transformation: How Traditional Manufacturers Are Building Smarter, More Efficient Customer Service Systems

GP Batteries, a global leader in battery manufacturing, teamed up with GPTBots.ai, an enterprise-grade no-code AI agent platform, to create a new standard in customer service for the manufacturing industry.

The Customer Service Challenge for Battery Experts: Complex Products + Multilingual Markets

Founded in the 1960s and headquartered in Hong Kong, GP Batteries operates in over 50 countries. Their extensive product range includes AA, AAA, CR2032, CR2025, rechargeable, and specialty batteries used in household appliances, power tools, and electronics.

With such a broad portfolio and global presence, customer service faces unique challenges:

• Consumers often struggle to identify the right battery models and their uses.
• Customer service reps must retain vast technical knowledge and spend time answering repetitive questions, which slows down efficiency.
• Handling multilingual inquiries across regions causes delays, affecting customer satisfaction.

As the marketing head of GP Batteries put it, "Even our employees sometimes can't remember the differences between various models, let alone consumers."

Partnering with GPTBots: Creating a "Battery Advisor" and "Global Customer Service Ambassador"

GPTBots.ai offered a no-code AI solution that combines enterprise knowledge bases, AI Q&A, natural language processing, and multi-channel access. Using drag-and-drop tools, GP Batteries quickly built an intelligent system without writing a single line of code.

Key features include:

• Instant Battery Recommendations: Consumers can ask questions like "Which battery should I use for Makita tools?" and receive immediate, accurate suggestions.
• Multilingual Support: The system handles Thai, Malay, Traditional Chinese, and more, simplifying translation and speeding up responses.
• Location-Based Purchase Guidance: By integrating user location data, the system recommends nearby online or offline stores, closing the loop from inquiry to purchase.
• Multi-Channel Access: Available on the official website, social media platforms like Instagram and Facebook, and offline terminals, ensuring customers get help whenever and wherever they need it.

Within two months of launching in the Netherlands, the system managed over 1,000 inquiries from sales channel users. This cut the workload of customer service reps by more than half. The chatbot now handles routine questions, allowing human agents to focus on complex cases and improving overall response times.

Over 50% Reduction in Operating Costs and Enhanced Service Experience

Since deploying GPTBots.ai, GP Batteries achieved an automated response rate exceeding 50%, slashed operating costs by over half, extended service availability to 24/7, and boosted customer satisfaction.

The project lead said, "We're not AI experts, but GPTBots' intuitive visual platform and nearly around-the-clock support let us quickly turn ideas into a working product. From IT to marketing to senior management, GPTBots improved our communication and execution efficiency."

AI Empowering the Entire Value Chain: A New Paradigm for Digital Transformation in Manufacturing

GP Batteries is now expanding AI use beyond customer service, working with GPTBots to apply AI across key business areas:

• Sales Forecasting & Supply Chain: AI analyzes past data and market trends to improve global sales predictions, optimize supply chains, and increase factory utilization.
• Multilingual Training for Employees: Standardized training content delivered via AI-powered Q&A reduces communication barriers and training expenses for the global workforce.
• Internal Process Automation: AI agents assist with order processing, channel management, and inventory scheduling, streamlining workflows and boosting operational efficiency.

Terry Tong, Head of Marketing at GP Batteries, noted, "AI's multilingual abilities helped our global team standardize training and services, cutting communication costs drastically." GPTBots.ai CEO Chris Lo added, "We see ourselves as long-term partners, not just a tool. We're proud to help GP Batteries improve intelligent services and digital operations in manufacturing."

Conclusion

The partnership between GP Batteries and GPTBots.ai highlights how manufacturers can automate customer service and build enterprise-wide intelligence. GPTBots.ai’s no-code AI platform lowers barriers, enabling companies to create smarter, more efficient operations that improve customer experience and reduce costs.

About GPTBots

GPTBots.ai is an enterprise AI agent platform that helps businesses automate workflows, enhance decision-making, and improve customer experiences. It supports multi-agent setups, integrates with leading AI models, and offers secure, scalable solutions for areas like customer service, knowledge management, data analysis, and lead generation.