From the Label to the Lab: Ingredient Knowledge is Changing Beauty
More consumers are now focused on the ingredients inside their beauty products. They want clear evidence of effectiveness and clinically supported formulas. This shift is fueled by rising concerns about safety, transparency, and healthy ageing.
Smart consumers read ingredient labels, research active compounds online, and choose products based on proven benefits rather than brand names alone. This change is quantifiable. Between April 2020 and March 2025, mentions of active ingredients in global personal care product launches increased by 7% annually, showing that formulation is a key factor in buying decisions.
Trust must be earned through transparency, formulation quality, and real results—not just marketing. More consumers, especially younger ones, now consider full ingredient lists essential. Ingredients like salicylic acid, retinoids, hyaluronic acid, niacinamide, and peptides are top searches, reflecting demand for science-backed efficacy.
Consumers also prefer products aligned with their health and environmental values, favoring clean, sustainable, and multifunctional ingredients. Brands face pressure to anticipate ingredient trends, not just follow them. Proactive ingredient innovation powered by real-time insights is the way forward.
The Pressure on Beauty Brands to Formulate Smarter
With consumers more ingredient-savvy, brands need to formulate quickly and intelligently. In 2025, high-performance actives are gaining attention. For example, PDRN is known for barrier repair and regeneration. Peptides remain popular for collagen support and skin rejuvenation. Ectoin, a microbiome-friendly ingredient, protects and preserves moisture.
On the natural side, shea butter is resurging due to its fatty acids and anti-inflammatory properties. These trends show consumers want comfort combined with effective natural care.
But spotting trends isn't enough. Consumers expect multifunctionality, ingredient transparency, and proven performance. Surface-level reports won’t cut it. Brands need actionable, real-time insights explaining why certain ingredients are trending and in what contexts.
Artificial intelligence (AI) and real-time beauty intelligence tools are essential. Platforms like Meiyume’s Beauty Intelligence Platform (BIP) analyze ingredient search behavior, social media buzz, regional conversations, and regulatory updates to identify trending ingredients and the reasons behind their rise.
Meiyume pairs these insights with expert formulation and product development teams to help brands bring concepts to market swiftly and accurately. Their 2025 ODM collection, debuting in August at their Indonesia manufacturing hub, illustrates how intelligence drives innovation.
Three Innovative Ranges in Meiyume’s 2025 Collection
1. Longevity: Slow-ageing
Young consumers are shifting from treating visible ageing signs to prevention. This means supporting skin health at the cellular level and enhancing natural renewal and repair. Meiyume’s Longevity line is designed to preserve skin strength and glow before ageing appears.
This collection blends biotech with gentle, skin-friendly innovation to protect skin early on, catering to a new generation focused on prevention over correction.
2. NovaTouch: Pregnancy and Postpartum Care
Pregnant and postpartum consumers prioritize safety, seeking products free from harsh chemicals and tested for mother and baby. Trust and efficacy are both critical.
NovaTouch addresses this with body care formulas combining scientific and natural ingredients for safety and performance. Oils like avocado, jojoba, olive, and carrot nourish and improve elasticity. Immortelle Oil and Magnesium Complex support renewal and comfort, while Shea Butter, Squalane, and DeepMoist Complex offer hydration and barrier support.
3. BloomTots: Baby and Child Care
Parents want baby products that cleanse gently, hydrate, support the skin barrier, and ease irritation. Prebiotics help balance and protect the delicate skin microbiome but remain underused in this market.
BloomTots fills this gap with a skincare and haircare range supporting microbiome balance, barrier repair, and protection against heat, pollution, and sunlight. Key ingredients include BioEcolia® (a natural prebiotic), spirulina maxima, and ectoin, providing antioxidant-rich, cell-protective care for delicate skin.
Turning Trends into Actionable Innovation
Ingredient-conscious consumers demand transparency, multifunctionality, and proven results. Brands must move from reacting to trends to leading with intelligence-driven innovation.
Tools like Meiyume’s BIP combined with in-house formulation expertise enable brands to create meaningful products that resonate with today’s buyers.
But insights alone aren’t enough. Brands need manufacturing partners that understand trends, have ingredient access, supplier networks, and technical know-how to execute ideas. Meiyume’s partnership with Intercos strengthens its global supplier reach and formulation capabilities, making it a strategic partner for beauty brands.
By pairing data intelligence with manufacturing execution, Meiyume supports brands in delivering consumer-relevant, high-performance products efficiently.
Meiyume is a global provider of beauty solutions specializing in product innovation, formulation, packaging, and manufacturing. Their 2025 ODM collection showcases how data meets creativity to help brands formulate with intention, guided by intelligence.
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