How JPMorgan’s AI Tools Boosted Sales and Client Support Amid Market Turmoil
JPMorgan Chase leveraged artificial intelligence (AI) to increase sales and better serve wealthy clients during April’s intense market fluctuations. Even as U.S. stock markets experienced record trading volumes and sharp intraday swings triggered by U.S. tariff announcements, the bank’s AI-powered tools helped advisers respond quickly and accurately to client needs.
Mary Erdoes, JPMorgan’s CEO of asset and wealth management, explained that the recent market swings were unusually large and frequent, complicating client management. AI helped advisers by rapidly pulling data on clients’ trading patterns and anticipating their questions, enabling more efficient and personalized responses.
Faster, Smarter Client Engagement
JPMorgan’s AI assistant, known as Coach AI, allows private client advisers to find relevant research and content up to 95% faster. This efficiency means advisers spend less time searching for information and more time having meaningful conversations with clients. During volatile market periods, this capability proved essential for handling the surge in client requests.
By pre-populating data and keeping track of clients’ investment preferences, the AI tool supports advisers in tailoring investment plans quickly. This reduces stress for both advisers and clients when market conditions are unstable.
Growing Client Base and Sales with AI Support
The Coach AI app is expected to help advisers increase their client rosters by 50% over the next three to five years. By automating research tasks, advisers can focus on higher-impact client interactions. Between 2023 and 2024, JPMorgan’s gross sales rose by 20%, a growth partly attributed to AI-driven efficiencies.
Erdoes noted that AI also handles anticipatory work, preparing advisers for market developments and helping them stay ahead of client concerns.
Wide AI Adoption Across JPMorgan
JPMorgan invested $17 billion in technology last year and currently has about 450 AI use cases, with expectations to more than double that number soon. More than 200,000 employees use the bank’s generative AI toolkit daily, including portfolio managers in asset management.
The bank aims to democratize AI, making it accessible beyond a small group of specialists. This broad adoption supports operational efficiencies and client service enhancements at scale.
Significant Financial Benefits and Industry Recognition
The AI initiatives have already saved JPMorgan nearly $1.5 billion through improvements in fraud prevention, personalization, trading, operational efficiency, and credit decisions. Analysts expect these benefits to grow by another billion dollars.
Harvard Business School recently published a case study on JPMorgan’s use of generative AI tools by its 4,000 high-net-worth private bank advisers, highlighting the positive impact on the bank’s business.
What This Means for Management and Sales Professionals
- Integrating AI can streamline client communications and improve response times, especially during periods of market volatility.
- AI tools can handle routine research and data tasks, freeing sales and advisory teams to focus on building client relationships and strategic planning.
- Scaling client portfolios becomes more manageable when AI supports anticipatory and personalized service.
- Investing in technology and training can yield significant efficiency gains and revenue growth.
For professionals interested in enhancing their skills with AI applications in finance and sales, exploring specialized training can be a practical next step. Resources like Complete AI Training’s latest courses offer focused content tailored for sales and management roles.
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