Triangle-Based Softsellr Improves Tech Sales Through AI And Pack Mentality
Jeff Seymour and Pradeep Bangalore, neighbors and now co-founders, have launched Softsellr, a startup focused on solving a critical issue in tech sales: making the initial contact with potential customers. Seymour's experience as an account executive revealed a common challenge—sales teams struggle to get that first warm introduction, often resorting to ineffective cold calls and emails.
Softsellr, based in the Triangle area, offers a platform that supports account executives, sales alliance teams, and managers in breaking into target accounts more effectively. The core problem they address is what Seymour calls “step zero”—the stage before the sales process officially begins, where accurate account intelligence and warm introductions are crucial. Most sales teams receive extensive training on products and sales techniques but little help on how to open doors. This results in repetitive cold outreach and frustrated buyers who are bombarded with irrelevant messages.
How Softsellr Works
Softsellr tackles this by fostering collaboration through private groups called “packs.” Each pack focuses on a specific company, allowing sales professionals working the same account to share notes, relationship details, and most importantly, warm introductions. These packs include not just internal teams but also external partners, alliance representatives, and even sellers from other companies pursuing the same target, provided there's mutual benefit.
AI plays a key role in enhancing the platform. It analyzes communication patterns and historical data to identify the best contacts and recommend who can make effective warm introductions. This AI-driven insight helps sales teams focus on accounts showing the strongest buying signals, reducing time wasted on dead ends and making the initial outreach smarter and more efficient.
Pricing Model and Growth Strategy
Softsellr's pricing is based on the number of account packs rather than individual seats or flat company fees. Companies pay for the accounts they want to cover—like 50 existing clients and 100 new targets—and can add unlimited team members or partners to those packs. They even get additional packs “on the house” to encourage expanding into new accounts. This model motivates sales teams to pursue new opportunities and collaborate more closely.
Seymour explains that this approach mirrors real-world sales, where large deals often require multiple reps and external partners working together. The traditional per-seat pricing doesn’t capture this complexity, but Softsellr’s account-based pricing does.
Since its official launch in July, Softsellr has been engaging with enterprise customers, prioritizing quality over quantity. Their goal is to make early users so successful that they bring their teammates and partners onto the platform, confirming the product fills a real need.
Looking Ahead
The founders envision Softsellr setting a new standard for B2B outreach—favoring trust and collaboration over mass cold outreach. This would benefit buyers by reducing irrelevant contact and focusing on meaningful connections.
Softsellr is preparing for a seed funding round in early 2026 and aims to close initial paid pilot programs by the end of 2025. Their bet is that strong success with initial users will drive momentum and wider adoption.
Quick Facts
- Startup: Softsellr
- Co-Founders: Jeff Seymour, Pradeep Bangalore
- Founded: 2024
- Team Size: 6
- Location: Cary
- Website: www.softsellr.com
- Funding: Raising via Angels and VC
For sales professionals interested in leveraging AI tools and improving outreach strategies, exploring resources like AI tool databases can provide useful insights into the latest technologies shaping sales workflows.
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