How Solitics’ AI Expert Empowers iGaming Marketers With Smarter, KPI-Focused Campaigns

Solitics Launches AI Expert Tailored for iGaming Marketing

Marketing teams in iGaming face constant pressure to act quickly while keeping campaigns targeted, compliant, and effective. Solitics’ new AI Expert addresses these challenges by offering an AI tool built specifically for the iGaming sector, helping marketers plan and execute smarter campaigns with speed and precision.

What Makes AI Expert Different?

Unlike traditional AI tools that rely on regression models and past behaviors, Solitics’ AI Expert takes an agentic approach—it doesn’t just analyze data but creates actionable strategies. It’s not a chatbot but a purpose-built assistant for iGaming marketers that transforms strategies into on-brand campaigns rapidly.

Who Benefits and How?

The AI Expert is ideal for iGaming marketers, especially CRM teams, retention managers, and product owners. It allows users to specify campaign goals in detail, such as converting free-to-play users into depositors, encouraging anonymous users to register, or triggering live-odds campaigns at key moments.

The tool supports the entire campaign lifecycle—from brainstorming ideas aligned with specific goals to mapping out customer journeys, segmentation, triggers, and communication touchpoints, all the way through to execution within the Solitics platform.

This industry-focused AI helps teams save time, encourages creativity, ensures adherence to best practices, and keeps the focus on long-term strategies rather than manual setups.

Building an AI Model for iGaming

Solitics trained the AI Expert exclusively on their product logic, real customer journeys, and use cases. It understands key iGaming elements such as deposits, bonuses, KYC events, retention metrics, and player activity across casino and sportsbook verticals.

Because it is built around iGaming workflows, the AI delivers accurate, relevant guidance tailored to the specific needs of marketing professionals and departments in this sector.

KPI-Focused Campaigns Drive Real Impact

Campaigns must deliver measurable business outcomes to avoid becoming background noise. The AI Expert places KPIs like first-time deposits (FTDs), engagement, registrations, and deposits at the center of every journey.

This approach ensures campaigns contribute to both immediate results and long-term player retention and lifetime value.

Personalization for Clients and Players

The AI Expert personalizes responses based on both player lifecycle stages and operator data. For example, new depositors receive different treatment than returning VIP players. Campaign journeys are exportable via JSON, making them immediately actionable within operators’ segmentation and communication rules.

On the operator side, AI Expert leverages industry best practices and regulatory workflows, adapting recommendations using the operator’s live data. This guarantees outputs are relevant and finely tuned to individual business goals.

All of this happens within Solitics’ platform, which maintains strict data privacy and compliance standards.

Early Feedback and Market Introduction

Though still in pre-launch, early demos of AI Expert have impressed clients with how quickly it generates full campaigns—from strategy to execution-ready outputs—from a single prompt. It’s like having an additional creative team member who accelerates campaign development without sacrificing quality.

The rollout will begin with existing clients who can immediately benefit from the tool. Future updates will introduce features like churn prediction and lifetime value forecasting, along with plans to expand into other verticals. Continuous client feedback will shape ongoing improvements to keep the product aligned with market needs.

See AI Expert Live at SBC Summit

Solitics will showcase AI Expert with live demonstrations at the upcoming SBC Summit. Attendees can test it firsthand by generating campaigns and exploring its capabilities. Visit booth A434 to experience how AI is already transforming iGaming CRM workflows with real-time, actionable results.

For marketers interested in expanding their AI knowledge and skills, exploring focused courses on Complete AI Training can provide practical insights into leveraging AI tools effectively.