HumAIn Assets Launches at Dubai’s MEBA Awards, Blending AI and Human Creativity for Scalable Workflows
At this year’s Middle East Business Awards, HumAIn Assets stepped into the spotlight as a new player in creative production. This platform merges human creativity with the speed and scalability of Artificial Intelligence, aiming to change how digital content is created. Officially launched during the Middle East Blockchain Awards (MEBA), HumAIn Assets offers a fresh approach to delivering digital assets such as images, videos, and text—at a speed and budget controlled by the user.
Unlike typical creative agencies or freelancer platforms, HumAIn Assets removes the usual friction. It uses AI to create a streamlined, scalable workflow guided by human expertise. For the past year, the system has operated quietly within the Hoko ecosystem, serving global brands like LVMH, DP World, ADGM, Mercedes-Benz, OKX, and Tag Heuer. Now, it’s opening up to a wider audience, bringing the same level of service to smaller businesses and individual creators.
Why This Matters for Creatives
A recent McKinsey report estimates that Generative AI could add $4.4 trillion in value across industries. Most of this—about 75%—will come from marketing and sales, where speed and accuracy are crucial.
HumAIn Assets uses a simple but effective model: AI acts as a co-pilot while humans remain in control. The platform boils creative production down to four essentials: your brief, deadline, budget, and delivery. This clarity cuts out unnecessary back-and-forth and delivers high-quality results fast.
What Sets HumAIn Assets Apart
- Not a freelancer marketplace or DIY tool
- Focuses on what truly matters in the creative workflow
- Offers agency-quality content with AI-level speed
- Flexible and scalable to fit different project sizes
According to HumAIn Assets Founder, Bally Singh, “There’s no bloat, no back-and-forth, just high-quality results delivered fast—backed by real creative professionals and smart AI systems.”
Co-founder Scott Melker adds, “AI tools will grow exponentially, but the real value lies in applying them to actual business needs. HumAIn Assets is built to deliver practical results for projects of every scale.”
Who Can Benefit?
HumAIn Assets supports a wide range of creative tasks—from motion ads and social media posts to product scripts and YouTube thumbnails. It’s ideal for entrepreneurs, solo creators, marketers, founders, and teams that need consistent, high-quality content without the typical agency costs or delays.
Early access is available now, with a tiered rollout planned for early Q3 2025. This makes it a strong option for anyone looking to produce large volumes of content efficiently.
For creatives aiming to stay competitive and efficient, HumAIn Assets offers a clear alternative to traditional workflows. It’s a straightforward, reliable way to get professional-grade creative assets quickly and affordably.
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