October 10, 2025
HYGH accelerates development and campaign delivery with ChatGPT Business
HYGH wants to make outdoor ads as easy to run as online campaigns. Their platform connects 4,000+ digital displays across Germany-from shop windows to a massive 3D LED board-and serves data-driven content at high-impact locations.
Speed was the constraint. Internal tools and infrastructure changes dragged through meetings and dependencies. After adopting ChatGPT Business, HYGH estimates saving 5.5 hours per employee, per week. One person can take an idea, work with AI, and ship a usable tool fast.
- Development velocity: ~2 MVPs per week (previously 1-2 months)
- Campaign delivery: faster mock-ups, more iterations, higher win rates
- Org enablement: shared workspace, admin controls, GDPR-aligned data handling
From months-long software projects to weekly MVPs
Product planning shifted from manual documentation to AI-assisted breakdowns. Teams record brainstorms and generate a PRD on the spot, keeping momentum while context is fresh.
- Capture the meeting audio or notes. Share the transcript with ChatGPT.
- Ask for a PRD with scope, non-goals, user stories, acceptance criteria, risks, and a rollout plan.
- Have ChatGPT split the work into tickets with estimates and dependencies.
- Review, edit, and push to your tracker. No lag between ideation and execution.
Developers bootstrap repos and prototypes with Codex and GPT. HYGH launched five internal tools in a single week and now ships around two MVPs every week-work that previously took 1-2 months.
- Prompt for scaffolding: repo layout, environment config, CI, and seed data.
- Generate first-pass code for core flows, then iterate with tests and typed stubs.
- Use AI to write migration scripts, adapters, and instrumentation.
- Keep humans on architecture decisions, security, and integration points.
Turning ideas into client-ready campaigns faster
HYGH's in-house agency needs visuals that sell the idea immediately. With ChatGPT Business, the team drafts copy, generates mock-ups, and refines assets with design tools or Sora.
Pitch prep shrank from long cycles to fast loops. Clients see more options, faster iterations, and clearer previews. Less time on mundane tasks; more time on creative direction. As leadership summarized: "Revenue went up. Turnaround times went down. Output exploded."
Making AI part of the operating model
Adoption was organic-employees already used ChatGPT privately. ChatGPT Business provided a shared workspace, admin controls, and data handling aligned with GDPR.
- Research and policy: deep dives on ad trends, tech evaluations, and quick policy checks.
- Docs and collaboration: shared project links make the writing process transparent and reusable.
- Day-to-day efficiency: faster ticket planning, coding, and PRDs; quick finance analyses; plain-language answers for non-experts.
Weekly "workflow Wednesdays" surface best practices and automations across teams. As one co-founder put it, "The blank page is gone."
Implementation playbook for IT and development teams
- Pick two pilots: one internal tool, one client-facing prototype. Timebox to two weeks with a clear success metric (cycle time, PRD-to-first-commit, demo-ready assets).
- Standardize outputs: a one-page PRD template, ticket schema, and a repo bootstrap checklist. Consider this PRD structure as a baseline.
- Create reusable prompts: PRD generator, ticket splitter, test writer, migration helper, threat model checklist, and postmortem formatter.
- Wire AI into your toolchain: connect through API where it makes sense; log prompts and outputs in your tracker for auditability.
- Set guardrails: redact sensitive data, require review on AI-generated diffs, and run security scans by default.
- Institutionalize learning: host weekly sessions, record demos, and tag reusable patterns for discovery.
- Measure and report: hours saved per role, lead time, deployment frequency, and defect rates. Tune prompts and templates based on the data.
A true enabler for what's next
HYGH launched campaign preview tools using the OpenAI APIs. Advertisers snap a product photo and see it placed on HYGH's public screens within seconds, giving real-time feedback and shortening the path from idea to launch. The team spends more time on client relationships while the preview work runs in the background.
Voice conversations with AI give every employee a fast partner to stress-test ideas. HYGH set out to build the backbone for the "Internet of Public Screens." With ChatGPT Business, that vision is accelerating.
Want to upskill your dev org on AI workflows?
If you're building similar capabilities, explore focused resources for engineers and product teams:
Enjoy Ad-Free Experience
Your membership also unlocks:
