Incubeta Launches AI-Powered Seamless Search on Google Cloud Marketplace to Maximize Search Marketing ROI
Incubeta, a global digital marketing leader, has introduced its Seamless Search solution on Google Cloud Marketplace. This offering combines Google’s Gemini models with Incubeta’s proprietary machine learning technology to align paid and organic search efforts. The result is improved incrementality and optimized search reach at a scale previously difficult to achieve.
Jacques van Niekerk, Group CEO of Incubeta, shared, “Seamless Search has already delivered significant incremental gains in search ROI for a diverse range of our top-tier clients. By making Seamless Search available on Google Cloud Marketplace, we’re extending access to this transformative technology, empowering a much wider audience of marketers to optimize their search returns with remarkable efficiency and scale.”
Dai Vu, Managing Director of Marketplace & ISV GTM Programs at Google Cloud, added, “Bringing Incubeta’s Seamless Search to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the solution on Google Cloud’s trusted, global infrastructure. Incubeta can now securely scale and support customers on their digital transformation journeys.”
AI and Consumer Behavior: A New Approach to Search
Consumer behavior is shifting, and AI is changing how users find and interact with content. AI acts as an intelligent reasoning layer, requiring continuous learning, strategic adjustment, and a focus on genuine user value. Incubeta’s platform integrates this approach with a mature organic strategy centered on relevance, engagement, authority, and experience.
The Seamless Search solution, strengthened by Incubeta’s acquisition of organic content marketing agency ShoutBravo, positions the company to deliver client growth in the AI-powered search landscape.
Michael Ossendrijver, Chief Solutions Officer of Incubeta, explained, “We are committed to guiding our clients through the changing search marketing environment. Leveraging AI uncovers new optimization opportunities and creates greater synergy, helping clients outperform. Our roadmap includes enhancements like incrementality using PMAX and AI-powered product feeds.”
Proven Results: Vodafone Italia Case Study
Vodafone Italia saw measurable results within just three months of using Seamless Search. Emiliano Bozzi, Head of Digital Marketing for Vodafone Italia, said, “Seamless Search isn’t just about efficiency; it sets a new standard for our search strategy. Incubeta’s solution helped us optimize paid and organic efforts with unprecedented precision. In three months, we increased total margin from SEO and SEA activities by 9% while reducing CPA by 21%. This allowed us to reduce budget waste and maximize synergy between paid and organic channels, generating additional revenue.”
Availability and Access
Seamless Search is now offered through private deals on the Google Cloud Marketplace. Existing Google Cloud customers can request access via their account managers.
For marketing professionals interested in enhancing their AI skills and search marketing strategies, exploring specialized training can provide valuable insights and tools. Consider checking out AI certification for marketing specialists to stay ahead in the evolving landscape.
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