Innervate Launches Advanced Social Media and “Walled Garden” Solution for Dynamic Content
Innervate, a leader in dynamic content orchestration, has introduced a new social media and “walled garden” solution aimed at simplifying how Fortune 500 marketers plan, launch, and optimize social campaigns. This latest offering streamlines the content supply chain while providing automated performance optimization through intelligent automation and generative AI.
Built to handle unlimited dynamic content across multiple formats and channels, Innervate’s platform integrates seamlessly with existing systems, data sources, and teams. This update addresses the challenge of scaling campaigns within walled gardens and ensures consistent social media experiences across programmatic display, connected TV (CTV), email, organic social, websites, and more.
Efficient Campaign Management with Automation
The solution features automated media campaign management and content targeting at scale. Marketers benefit from:
- Universal automation with Connectors that support all platforms
- Media plan management automation replacing manual point-and-click processes
- Audience and campaign creation powered by an Audience Classifier that removes manual setup and error-prone naming
- Scheduling future campaigns weeks or months ahead through the Change Scheduler, subject to approval workflows
Scaled Content Production with Generative AI
Brands can produce compliant, on-brand social content efficiently using:
- Automated brand guideline and compliance tools
- Client-specific marketing packages with ready-to-use design templates
- Access to millions of images and product copy via Connectors to customer data platforms (CDPs) and catalogs
- Custom overlays and scheduled automated design updates
- Generative AI and advanced image editing for product and lifestyle imagery
- One-click video creation to generate product videos
- Support for advanced social ad formats
Zero-Touch Automation Agents for Maximum Scale
Innervate’s dynamic content bots reduce manual effort while boosting creative output by:
- Generating millions of images and videos for entire product catalogs automatically
- Curating active product sets tailored to specific campaigns
- Transforming static social content into dynamic experiences using first-party and custom data-driven Dynamic Rules
- Cutting campaign launch effort by 50% to 90% with Co-Pilot wizards
- Creating thousands of audience-specific ad variants with a single click via the Dynamic Content Producer
- Automating and simplifying campaign setup steps
Ongoing Experimentation and Optimization
Continuous improvement is embedded with tools that:
- Automatically enhance content interaction through “always-on” experiments
- Provide a clear archive of experiment results and optimizations in the Flight Deck UI, featuring an easy-to-navigate Timeline View
- Identify the best-performing ad components with Multi-Variate Manager
- Enable powerful analytics through an AI-Insight Discovery Bot and comprehensive Analytics Suite, allowing queries across diverse platforms and systems
These features empower PR and communications professionals to confidently deliver scalable, data-driven campaigns that maintain brand integrity and compliance while maximizing creative output.
About Innervate
Innervate offers a plug-and-play dynamic content orchestration platform that connects existing systems and data sources without coding. This open architecture lets organizations launch and scale unlimited dynamic content use cases across any channel, simplifying workflows and accelerating time to market.
Fortune 500 marketers can now unify their social media and walled garden campaigns with seamless automation, smart AI tools, and powerful analytics, all while reducing manual work and increasing creative flexibility.
Learn more about Innervate’s solution for dynamic content orchestration at www.innervate.com.
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