ITB Asia 2025 Sets the Agenda for Travel Innovation, Sustainability, and Global Collaboration in Singapore

Why ITB Asia 2025 is Essential for Travel Industry Leaders to Redefine Tourism

ITB Asia 2025 in Singapore is set to be the focal point for the global tourism industry’s next phase. Bringing together leaders from organisations such as WTTC, Frasers Hospitality, Jack Morton Worldwide, and Tourism Economics, the event will focus on how travel can adapt and grow through innovation and sustainability. This three-day gathering promises actionable insights, new global partnerships, and strategies that will influence the future of travel and hospitality.

A Global Platform for Tourism Leadership

Scheduled from 15 to 17 October at the Sands Expo & Convention Centre, ITB Asia 2025 is organised by Messe Berlin Asia Pacific and runs alongside MICE Show Asia and Travel Tech Asia. The event’s theme, “Future Forward: Transforming Travel & Tourism in a Changing World,” highlights the importance of agility, inclusivity, and sustainability in the industry.

Darren Seah, Executive Director of Messe Berlin Asia Pacific, emphasises that ITB Asia is where the travel community converges to share innovative strategies. The event will explore how technology and sustainability can help meet evolving traveller expectations while addressing industry challenges.

Opening Keynotes Set the Tone

Michael Shoory, Head of APAC Tourism Analysis at Tourism Economics, will deliver the opening keynote, focusing on travel trends in the Asia-Pacific region, including recovery in MICE and economic influences. Nick Lim, CEO (Asia) of The Travel Corporation, will follow with insights on how travel experiences in Asia are changing to meet new consumer behaviours and cultural expectations.

Knowledge Theatre: Strategy and Growth Insights

• Sarah Wang from WTTC will discuss key drivers behind Asia Pacific’s travel growth and new expansion opportunities.
• Todd Handcock (Collinson International) and Katrina Nicholas (Bloomberg) will present the “2025 Asia Pacific Consumer Happiness Report,” highlighting how travel enhances customer loyalty and lifetime value.
• Chew Hang Song of Frasers Hospitality will explore how digital innovation can be balanced with personalised service in hospitality.

MICE Show Asia Theatre: Business Events and Corporate Travel

• Vishal Sawant and Sheryn Sethoe from ATPI will discuss smart technology’s role in transforming business travel while maintaining personal connections.
• Eugene Ng of Jack Morton Worldwide will share how immersive, multisensory events create memorable experiences.
• Ilaria Cicero (IEG Asia) and Errol Lim (Jublia) will highlight how purposeful networking is improving ROI for organisers and delivering value to attendees.

Travel Tech Asia Theatre: Innovation in Focus

• Masahiro Yamashita from KAYAK will explain how generative AI is personalising travel engagement.
• Scott Krivokopich (1982 Ventures) will discuss venture capital’s role in identifying emerging travel technologies such as AI trip planning and borderless mobility.
• Léa Vernet of D-EDGE Hospitality Solutions will offer examples of how partnerships and connectivity improve agility and guest experience in hospitality.

Strong Partnerships Fuel Knowledge Sharing

ITB Asia 2025 benefits from collaborations with organisations that bring specialised expertise to the table:

• Adventure Travel Trade Association (ATTA) will focus on adventure travel trends and sustainability, hosting the AdventureCONNECT networking hour.
• Global MICE Collaborative will provide updates on exhibitions and incentives, including a MICE Fundamentals certificate programme.
• Global Sustainable Tourism Council (GSTC) will lead discussions on integrating sustainability into travel and MICE operations, providing businesses with practical frameworks.
• STR will present hotel performance data for Southeast Asia, featuring a Hotel Leaders’ Panel debating hospitality opportunities and challenges.
• Tourism Economics will deliver deep analysis on APAC travel trends, helping leaders prepare for shifting demand and economic factors.

New Partners Join in 2025

• Uncommon Conferences brings fresh approaches to event innovation with interactive sessions aimed at enhancing event impact.
• World Research Travel Organisation (WRTO) will focus on educational travel, emphasising cultural exchange and research-driven tourism.

Access for Media and Visitors

Media can register online until 13 October 2025; no on-site accreditation will be available. Trade visitors are encouraged to secure early bird passes, which grant access to all sessions across ITB Asia, MICE Show Asia, and Travel Tech Asia. This event further establishes Singapore as a key hub for tourism and business.

Why ITB Asia 2025 Matters to Hospitality and Events Professionals

ITB Asia 2025 is more than a gathering—it’s a place where leaders and innovators come together to prepare the industry for what’s next. The conversations will focus on practical solutions like AI-driven trip planning, sustainable tourism frameworks, immersive MICE experiences, and digitally connected hospitality services.

Hosting the conference in Singapore underlines Asia’s growing importance in global travel. The strategies developed here will influence airlines, hotels, destinations, and travellers worldwide.

Conclusion

At a time of rapid change, ITB Asia 2025 offers the travel community a chance to collaborate, innovate, and take decisive action. By bringing together experts in AI, sustainability, MICE, and hospitality, the event provides clear pathways to a smarter, more inclusive, and sustainable travel future.

For professionals in hospitality and events looking to stay ahead, ITB Asia 2025 is the place to be this October.