James Marsden fronts Paycom's "Know It All" campaign featuring IWant AI for HR
Paycom launched a national campaign, "Know It All," starring James Marsden as a CEO who gets instant answers about his workforce using IWant, Paycom's command-driven AI engine. The spot shows how quick access to accurate people data can speed decisions, clear bottlenecks, and keep leaders connected to their teams.
This follows Paycom's "Unnecessary Action Hero" campaign with Shemar Moore, continuing the company's push to simplify HR and payroll through creative storytelling and practical tech.
What HR should know about IWant
IWant sits inside Paycom and responds to natural, command-driven prompts to surface the right employee data on demand. The aim: fewer clicks, fewer reports, and immediate context for conversations and actions.
- Ask for headcount, turnover, or open roles by department, location, or manager-instantly.
- Pull pending approvals, compensation changes, or performance status without hunting through menus.
- Spot PTO trends and coverage gaps before they become service or compliance issues.
- Kick off key actions (approve, notify, follow up) in the same flow to keep work moving.
Why it matters to HR leaders
Faster access to people data trims delays between questions and decisions. Managers get clarity, HR reduces tickets, and executives stay informed without micromanaging the process.
The commercial also underscores a bigger point: AI should make space for better conversations, feedback, and coaching-not add another tool to manage.
Where to watch and how to try it
The "Know It All" commercial is airing on top national cable networks and on platforms including YouTube TV, Roku, Peacock, HBO Max, Disney+, and more. To learn more or see a demo of IWant, visit Paycom IWant.
Practical next steps for HR
- List your top 10 recurring questions from executives and managers. Turn each into a standard IWant prompt.
- Pilot with one department. Measure time saved, fewer tickets, and decision speed. Expand based on results.
- Set guardrails: who can ask what, audit logs, and how data is used. Pair usage training with clear policy.
- Train managers to use insights for better 1:1s, workforce planning, and timely recognition.
Governance and upskilling resources
- Build risk-aware practices with the NIST AI Risk Management Framework.
- Upskill your team on practical AI for HR with curated learning paths: AI courses by job.
About Paycom
Paycom (NYSE: PAYC) provides cloud-based HR and payroll in a single database from hire to retire. With its command-driven AI engine, IWant, Paycom delivers instant access to employee data without requiring users to learn complex workflows. The company serves organizations of all sizes in the U.S. and internationally.
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