Kevin Telford Joins Mediaworks Executive Board to Drive AI-Led Growth
Mediaworks has appointed Kevin Telford as a non-executive director on its executive board. With extensive global experience in artificial intelligence, data strategy, and digital transformation, Telford joins at a crucial time as the agency focuses on leveraging data and AI to improve performance for itself and its clients.
Proven Expertise in AI and Data Strategy
Telford’s background includes senior roles at Transunion (Callcredit), Thoughtworks, and Acxiom, partnering with numerous global brands. His work has involved leading AI strategy for a FTSE 100 company, advising government bodies on data transformation, and developing governance frameworks to support AI implementation. Recognized for his leadership in responsible data, he is a published co-author and keynote speaker and was named among the DataIQ Top 100.
Driving Practical AI Adoption at Mediaworks
At Mediaworks, Telford will focus on guiding the agency’s strategic adoption of AI and its practical application across media, search, content, and data intelligence. The goal is to deliver smarter, faster, and more effective marketing outcomes, while passing commercial savings and deeper impact to clients.
Brett Jacobson, CEO of Mediaworks, said, “Kevin’s appointment marks a significant step forward in our AI-led strategy. His deep understanding of how AI can transform business performance will be invaluable in helping us stay ahead of client needs, while also guiding our partners on how to embed and maximise AI across their own operations.”
Telford added, “Mediaworks has a strong reputation for innovation and I’m excited to join the team at a time when AI is reshaping how businesses approach marketing and digital. My focus will be on helping clients adopt AI in ways that are commercially impactful and strategically sound.”
Supporting Growth with AI and Talent Investment
This appointment coincides with a period of growth for Mediaworks, marked by new wins in both public and private sectors and ongoing investment in talent across its UK hubs.
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