Klaviyo Introduces Conversational AI Agent for Customer Support
Klaviyo, a US-based CRM software for B2C online stores, has launched a conversational AI agent that integrates directly with its platform. This new feature enables online retailers to offer customers instant webchat support powered by AI, combining personalized assistance with marketing tools.
Many of Klaviyo’s users are European online retailers, and the software already provides marketing automation, analytics, and customer service solutions. The AI agent now adds a layer of real-time interaction, improving customer engagement and streamlining support.
Why Consumers Prefer AI Support
Recent research from Klaviyo surveyed 2,000 consumers and found that 53% would rather receive immediate help from an AI agent than wait for a human response. Furthermore, 62% prefer AI that remembers their preferences, so they don’t have to repeat themselves during each interaction.
This preference highlights the value of quick, personalized service in customer support roles and the growing acceptance of AI as a first line of assistance.
Enhancing the Shopping Experience with AI
Personalization plays a key role in increasing conversion rates for online stores. Klaviyo’s AI agent is embedded within the Customer Hub, linking an online store’s products, policies, FAQs, and customer data to provide faster, tailored responses.
- The AI offers product recommendations and cross-sell suggestions in seconds.
- It answers customer questions promptly with relevant information.
- Later this year, it will handle tasks like processing returns, updating subscriptions, and editing shipping details.
Klaviyo plans to extend the AI agent’s availability to other communication channels such as WhatsApp, SMS, and email, broadening the scope for customer support teams.
Availability and Next Steps
The AI agent is currently in beta and open for users to join. It will be generally available starting in September.
Customer support professionals working with Klaviyo or considering AI tools will find this addition useful for delivering instant, personalized support while integrating marketing efforts. For those looking to expand their AI knowledge and skills, exploring dedicated AI training resources can be beneficial. Check out Complete AI Training’s courses by job role to find tailored learning paths.
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