Kuaishou’s Video AI Service Targets $100 Million Sales by February
Kuaishou Technology is projecting $100 million in sales from its video AI service, Kling AI, by February. The platform has steadily gained traction since its launch a year ago, generating over 100 million yuan (around $14 million) monthly in April and May.
Kling AI operates on a token-based model where users purchase "inspiration credits" at a rate of 66 credits per US dollar. These credits can be spent on video clips of varying quality—high-end clips cost 100 credits, while simpler versions are priced at 20 credits each. This tiered pricing gives customers flexibility to balance quality and quantity.
Monetizing AI Through Token Sales
This approach demonstrates one effective way to monetize AI-driven video generation. By selling credits, Kuaishou enables users to tailor their spending based on their specific needs, whether they want a few premium videos or many basic ones. This model has contributed to Kling AI becoming one of the top-earning video generators globally.
Competitive Market and Industry Momentum
Kuaishou’s progress reflects a broader trend in China’s tech industry, where companies are actively integrating AI to drive growth. Industry giants like Alibaba and Tencent have accelerated the release of AI tools, including assistants, generative visual assets, and more.
The video-generation space is becoming increasingly competitive. Alibaba has an AI video product, AI startup Manus recently launched a text-to-video tool, OpenAI introduced the Sora filmmaking platform, and Runway AI hit a $3 billion valuation in April. This competition highlights the growing demand for AI video services across different sectors.
What Sales Professionals Should Take Away
- Flexible Pricing Models Matter: Offering tiered options can attract a broader customer base by accommodating different budgets and use cases.
- Subscription and Token Systems Work: Token-based sales provide predictable revenue streams and encourage ongoing engagement.
- Stay Informed on AI Trends: The accelerating pace of AI product launches means sales teams must quickly understand new offerings to position solutions effectively.
For sales professionals interested in expanding their knowledge of AI tools and services, exploring targeted training can provide a competitive edge. Resources like video-focused AI courses offer practical insights into leveraging AI for content creation and sales growth.
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