LBG Media's sales jump shows how generative AI drives pipeline and deal velocity
LBG Media, the owner of LadBible, posted stronger sales and earnings after leaning deeper into generative AI and keeping younger audiences engaged. Leaders called it a "strong performance," backed by a healthy demand pipeline from major brands.
The company is accelerating investment in its tech stack and expanding its "longstanding use of generative AI" to boost productivity and client engagement. With a positive cash position, it's also eyeing selective add-on acquisitions where there's a clear strategic fit.
Results: total group revenue rose 7% to £92.2 million for the year to September 2025. Direct revenue climbed 11% in the UK and 29% in the US.
Why this matters for sales leaders
- Generative AI isn't hype here - it's improving throughput and responsiveness, which shortens cycles and widens top-of-funnel.
- A youth-heavy audience signals where brand budgets are moving. Expect more briefs prioritizing speed, volume, and social-native creative.
- US direct revenue up 29% points to headroom in that market and larger deal sizes when value is proven.
- Selective acquisitions often bundle new capabilities. That can open bigger, multi-solution pitches and cross-sell paths.
- "Productivity and client engagement" as focus areas tell you what buyers want: faster iterations, clearer reporting, and measurable lift.
Moves you can execute this quarter
- Stand up a lightweight AI content pod for variant testing: 5-10 creative angles per offer, weekly winners promoted; retire losers fast.
- Build youth-segment offers with social-first assets and short proof loops (1-2 week sprints with hard metrics).
- Equip reps with AI-assisted prep: brief summarization, objection libraries, and message personalization tied to industry pain points.
- Track speed metrics: time-to-first-response, proposal turnaround, and iteration count. Tie them to win rate.
- Package multi-capability bundles to mirror how buyers now evaluate value (content + distribution + reporting).
- Lean into the US if you have product-market fit: align on larger annual commitments with performance guardrails.
Numbers to keep on your dashboard
- Total revenue: £92.2m (+7%).
- Direct revenue: UK +11%, US +29%.
- Signal: positive cash position and appetite for selective acquisitions.
- Ongoing investment into generative AI to boost productivity and client engagement.
Level up your team's AI ability
For a broad view of how AI is impacting sales productivity, this summary is useful: McKinsey research on generative AI in B2B sales.
If you want structured upskilling paths for sales roles, explore: AI courses by job at Complete AI Training. For practical tips on improving throughput and response times, see Productivity with AI Tools, and for deeper methodology and studies relevant to sales use cases, check AI Research Courses.
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