Landbase Acquires Adauris to Strengthen AI-Native Inbound Marketing
SAN FRANCISCO – Aug. 14, 2025 – Landbase, an agentic AI company, has acquired Adauris, a startup specializing in custom intent signals through content generation. Adauris helps B2B companies discover high-intent leads by distributing targeted content. This acquisition accelerates Landbase’s push into AI-native inbound marketing, with the Adauris team already contributing to Landbase’s first inbound feature.
Following Landbase’s recent $30 million Series A funding, this move positions the company as the first to combine outbound and inbound automation within a single platform. Since launching, Landbase has gained strong market traction, and the addition of Adauris will expand its platform capabilities and solidify its leadership in AI-powered go-to-market (GTM) solutions.
Introducing Vibe AI: A New Software Paradigm
Landbase CEO Daniel Saks introduced the concept of Vibe AI, a software paradigm where users express their goals in natural language, and intelligent, agent-driven systems take over execution. This approach eliminates the need for complicated interfaces or manual workflows, turning intent directly into results.
“We’re building the future of GTM: intelligent, connected, and deeply multimodal,” said Saks. “The Adauris team brings technical expertise and GTM knowledge that will accelerate our inbound roadmap. Together, we’re rolling out features like signal-based LinkedIn publishing and laying the groundwork for AI-powered marketing channels to complement our outbound tools.”
How Adauris Supports Signal-Based GTM
Adauris has developed content-driven lead generation systems that align with Landbase’s vision of signal-based GTM. Their technology has powered high-intent signal infrastructure across niche B2B media networks, achieving over 10 million monthly impressions and identifying more than 45,000 prospects daily.
These capabilities will integrate directly with Landbase’s AI model and orchestration engine, GTM-1 Omni, enabling new signal types that enhance both outbound and inbound performance within the platform.
New Leadership and Product Development
As part of the acquisition, key Adauris team members have joined Landbase to lead growth and product efforts:
- Logan Underwood, former Adauris CEO, is now Head of Partnerships, focusing on expanding agency collaborations.
- Tina Haertel, former Adauris COO, has taken the role of Director of Product, leading inbound marketing development.
- Griffin Cook, former Adauris CTO, serves as Engineering Lead for Landbase’s inbound product line.
Underwood noted, “We joined Landbase because it solves a crucial market need: unifying GTM by combining inbound and outbound into omni-channel campaigns. Having seen Landbase’s impact as a customer and partner, we’re excited to accelerate autonomous GTM together.”
First Inbound Feature: LinkedIn Thought Leadership Posting
The Adauris team has already delivered Landbase’s first marketing feature—a LinkedIn thought leadership tool. This allows GTM teams to post signal-based, brand-driven content, monitor real-time buyer engagement, and warm their market—all from within Landbase.
Haertel explained, “Many teams struggle with what to say and who is listening. This feature simplifies purposeful publishing and connects content directly to demand. It’s just the start of our inbound marketing roadmap.”
What’s Next for Landbase’s Inbound Marketing
Landbase plans to expand its inbound marketing capabilities with additional publishing channels, engagement analytics, and automated signal-based content. These updates will further develop the platform as a comprehensive operating system for GTM.
Marketing professionals interested in AI-driven GTM systems may find value in following Landbase’s updates as they integrate inbound and outbound automation more deeply. For those seeking to enhance their AI marketing skills, exploring courses on AI certification for marketing specialists can provide practical knowledge aligned with these new tools.
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