Largo.ai Acquires QuMind to Broaden AI-Driven Market Insights
Largo.ai, a global provider of AI solutions for film, TV, and advertising, has acquired QuMind, a London-based market research technology and consultancy firm. This move will reshape how marketers access market insights, product testing, and advertising evaluation worldwide.
The combined expertise of these two companies will help marketers make quicker decisions, lower costs, reduce risks, and improve ROI on campaigns and product launches.
About QuMind
Founded in 1999, QuMind has been a leader in digital market insights and analytics. Its ResTech platform integrates advanced research tools, consumer panels, and data insights to help brands better understand customer behavior and make informed decisions. The QuMind team will continue operating as usual, maintaining service for its global clients without interruption.
Introducing Simulated Audience Technology
Largo.ai will gradually integrate its patented Simulated Audience technology into QuMind’s offerings. This AI-driven solution achieves 90% accuracy compared to traditional quantitative testing by creating high-quality digital twins through a proprietary questionnaire. Unlike synthetic data, these digital twins represent real individuals, allowing brands to predict emotional responses, assess likeability, estimate purchase intent, and collect qualitative feedback via one-on-one chats.
Mark Ursell, CEO and founder of QuMind, stated: “The increased use of synthetic data has raised serious concerns around data provenance and quality—issues the marketing insights industry has yet to fully address. Largo’s approach, which uses a patented ‘walled garden’ data set generated through questionnaires, directly tackles these challenges.”
What This Means for Marketers
- Largo.ai’s digital twins cover thousands of profiles per country across 20+ global markets, enabling marketers to gather localized insights quickly and reliably.
- Marketers can test campaigns with either real participants or digital twin audiences, selecting options based on speed, confidentiality, and precision.
- Insights combine both qualitative and quantitative data, offering a more comprehensive view of consumer behavior.
For example, a UK marketer can access insights from a Japanese audience in less than an hour. Digital twin profiles are refreshed annually to ensure up-to-date accuracy.
Strategic Growth and Future Plans
This acquisition follows Largo.ai’s launch of its Brands Suite, a platform designed for efficient campaign, concept, and product testing during creative development. Integrating Simulated Audience technology into this platform provides deeper, more predictive consumer insights.
Sami Arpa, CEO and co-founder of Largo.ai, commented: “Partnering with QuMind aligns perfectly with our goal to enhance human creativity with AI-powered analytics. By combining our technology with QuMind’s industry expertise, we’re able to accelerate innovation and deliver smarter, more meaningful consumer connections.”
Largo.ai, founded in 2020 as a spin-off from EPFL (École Polytechnique Fédérale de Lausanne), recently closed a Series A financing round and brought Sylvester Stallone on board as a strategic partner and investor.
Together, Largo.ai and QuMind plan to build a seamless, automated ecosystem that sets new standards for product development and marketing insights.
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