Lative Raises $7.5M To Accelerate AI-Driven Sales Planning
Lative closed a $7.5 million round to speed development of its AI-powered sales planning and decision intelligence platform and to expand its go-to-market motion. The round was co-led by Act Venture Capital and Senovo VC with participation from Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures, and Shuttle.
Revenue teams at Seismic, Intercom, Aiven, Avalara, and Version 1 are using Lative to replace fragmented spreadsheets and manual processes with a single, real-time planning system.
Why this matters for sales leaders
- Connect top-down revenue targets and quota models with bottom-up capacity and productivity-so plans reflect how your team actually sells.
- Run what-if scenarios in minutes, not weeks, to see the impact of hiring, territory changes, and pipeline shifts before you commit.
- Spot risk early with AI-driven insights into coverage, attainment, and efficiency, then adjust plans instantly.
- Make hiring and investment decisions using capacity data, not gut feel.
Traction and speed to value
Lative reports customers can activate the platform in about 30 minutes. Teams have seen productivity gains of up to 24 percent, and planning cycles that once took weeks now take minutes.
In the last 15 months, the company grew 10x and earned the number two spot-behind Salesforce-on the G2 Sales Planning Grid.
What Lative does under the hood
- Ties revenue targets and quota plans to real-time productivity and capacity insights.
- Highlights where teams are short on coverage or over-allocated.
- Simulates future scenarios so you can pressure-test plans before the quarter starts.
- Tracks execution and variance to keep leadership, RevOps, and finance on the same page.
Integrations and ecosystem
Lative is growing its integration network with Salesforce, HubSpot, and Snowflake-bringing CRM and data warehouse signals into one planning layer. That makes it easier to move off static spreadsheets and keep plans current as your data changes.
Explore Salesforce here: salesforce.com.
Market context
The global sales performance management market topped $2.3 billion in 2023 and is projected to exceed $7 billion by 2030. Lative's funding will fuel its AI roadmap, expand adoption, and push its position as a core system for revenue planning.
Key quotes
Werner Schmidt, Co-Founder and CEO of Lative: "We saw the same issue over and over again, in every company we worked in, sales planning was slow, manual, and stuck in spreadsheets. We built Lative to change that, and to give sales teams real time visibility and confidence so every decision is informed, not guessed in this critical activity for go to market organisations. Every sales organisation needs to plan and track execution, and it's mainly done in spreadsheets today. Now there's a better way."
Dr. Alexander Buchberger, Partner at Senovo: "Lative is driving a paradigm shift to sales planning and optimisation teams that is long overdue. By helping teams identify what's working and what isn't in real time, problems are identified before they become too large to manage."
Andrew O'Neill, Principal at Act: "RevOps leaders love Lative when they see it. New AI Consumption models now need better tooling to manage complexity. Lative helps industry leaders like Seismic, Intercom and Version 1 see true sales productivity and capacity in real time to deliver efficient growth. Werner, Laura, and their team are defining a new category with an exciting AI roadmap".
Mathieu Cognac, VP of Revenue Operations at Seismic: "Lative allows us to see our productive sales capacity in real time which is fundamental to how we scale the business and invest in the right areas to accelerate growth."
What to do next
- Audit your current planning stack. List every spreadsheet, owner, refresh cadence, and data source.
- Define a simple KPI set for planning decisions: quota coverage, ramp time, win rate, pipeline coverage, attainment variance.
- Pilot scenario planning on one region or segment. Compare plan vs. actual weekly and iterate.
- Connect CRM and data warehouse first to keep signals fresh, then roll out headcount and territory planning.
Want to upskill your team on AI for Sales and RevOps? Explore practical training here: AI courses by job.
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