Lazada’s AI Tools and LazMall Feature Triple Sales for Brands and Sellers

Lazada’s New Tools Boost Sales and Seller Visibility

Lazada Philippines reports that its LazMall feature combined with artificial intelligence (AI) tools is increasing product visibility and driving higher sales. These advances are making a clear impact during major sales events.

What LazMall Brings to Sellers and Shoppers

According to Joey Bienvenida, commercial director at Lazada Philippines, LazMall acts as Lazada’s flagship store featuring authentic and trusted brands. Each LazMall store undergoes a verification process to confirm authenticity and ensure the right products are sold.

For shoppers, LazMall offers benefits like a 30-day free return policy and fast delivery. For sellers, being part of LazMall means increased visibility inside the app and beyond, which translates into stronger sales during major campaigns.

• Authenticity guarantee
• 30-day free returns
• Fast delivery
• Greater exposure for sellers

9.9 Mega Brands Sale Highlights

From September 8 to 11, Lazada Philippines held its 9.9 Mega Brands Sale, offering up to 90% off on branded deals, vouchers worth up to P2,000, and free shipping with no minimum spend. This event illustrates the effectiveness of LazMall and AI tools in driving consumer engagement and sales.

AI Lazzie: Personalized Shopping Experience

Lazada introduced an AI-powered shopping assistant called AI Lazzie. This assistant helps users find products faster and provides personalized recommendations, making shopping more efficient and enjoyable.

Pauline Castro, head of user product operations, explains that AI improves the shopping experience by matching deals to users’ needs and enabling guilt-free shopping with confidence in quality and value.

AI’s Role Behind the Scenes

Beyond customer experience, AI supports Lazada in demand forecasting, inventory management, and price optimization. These capabilities help sellers make smarter decisions during high-traffic sales like the 9.9 event.

AI-driven personalization has resulted in higher conversion rates and more repeat purchases, with sales tripling between the December 2024 and June 2025 sales.

Key Takeaways for Sales Professionals

• Leveraging verified brand platforms like LazMall can boost customer trust and sales.
• AI tools enhance personalized shopping, which increases conversion and repeat business.
• Real-time data from AI supports smarter inventory and pricing decisions during peak sales.
• Integrating AI-powered assistants can streamline the buyer’s journey and improve customer satisfaction.

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