LG Electronics CEO Highlights AI's Role in Transforming Product Development
Cho Joo-wan, CEO of LG Electronics, recently spoke at the "AX Talk Concert," an event centered on artificial intelligence transformation (AX). He emphasized that the pace of AX adoption will be crucial in determining business success. Cho pledged to act as the Chief Diffusion Officer to accelerate AI integration throughout the company.
According to Cho, AI is reshaping not just corporate operations but the very nature of work itself. This perspective aligns with LG Electronics' vision for a fully digitalized organization aimed at boosting work productivity by 30% within the next two to three years.
CHATDA: Accelerating R&D Through AI Data Analysis
One standout initiative introduced at the event is CHATDA, a self-generating AI data system that has significantly cut down research and development times. Previously, data exploration took 3 to 5 days; with CHATDA, it now takes roughly 30 minutes. This reduction accelerates product development cycles and enables quicker iteration based on data insights.
LG employees leverage CHATDA to tailor product strategies based on regional and cultural differences. For example, customer surveys combined with AI data analysis help refine hypotheses rapidly, enabling faster and more targeted product innovation.
Localized Product Enhancements Driven by AI Insights
- India: Analysis of refrigerator usage revealed frequent door openings in hot climates, leading to the addition of hygiene and freshness features that maintain consistent internal temperatures.
- Brazil: A washing machine was redesigned to feature a "small rapid course" cycle prominently, responding to local user preferences.
LGini: Expanding AI Assistance Across Business Functions
LGini, LG Electronics’ AI agent platform, is evolving from an in-house chatbot to a comprehensive business tool. It integrates generative AI technologies from LG AI Research Institute’s Exa-source, Microsoft Azure AI, OpenAI's ChatGPT, and Google’s Gemini. Handling over 700,000 business interactions monthly, LGini supports 71 languages for interpretation and processes more than 120,000 translated documents each month.
Looking ahead, LG plans to expand LGini’s capabilities beyond general business support to areas requiring specialized expertise, including sales, marketing, and supply chain management. This will enable product development teams and business units to access AI-driven insights and assistance tailored to their specific needs.
For product developers interested in how AI tools can boost innovation and efficiency, exploring AI training resources can provide practical skills to implement similar technologies. Visit Complete AI Training’s courses by job to learn more.
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