In July 2026, LinkedIn added a set of AI-powered creative tools to Campaign Manager, targeting small and growing businesses that struggle to produce multiple ad variations. The update gives creative teams faster ways to generate, personalize, and test ad creatives without sacrificing brand consistency.
Inside Campaign Manager's new creative suite
The tools-Brand Kit, Draft with AI, Ads Personalisation, AI Ad Variants, and Flexible Ad Creation-are available directly within LinkedIn's advertising platform. Brand Kit lets advertisers lock in colours, fonts, logos, tone of voice, and key messages so that every AI-generated asset stays on-brand. Draft with AI takes a website URL and campaign objectives to produce a first ad draft; advertisers can also feed in past high-performing creatives as reference.
These features add a practical layer to the growing set of AI for Creatives, giving professionals direct control over ad variants and brand consistency.
Personalization and variant testing at scale
Ads Personalisation tailors copy using professional data like job title, company, and industry. LinkedIn reported that small and medium-sized businesses using this feature saw a 1.4% higher click-through rate for website conversion campaigns and 2.4% more lead generation clicks on video ads. AI Ad Variants automatically generates alternative headlines and intro text to test different angles. Flexible Ad Creation mixes images, videos, and ad copy into multiple combinations within a single campaign, then shifts delivery toward top performers as data rolls in. Advertisers using that feature produced roughly 7% more creative options, LinkedIn said.
The creative edge of running multiple variants
The push for more variants is backed by LinkedIn's internal data: advertisers who ran five or more ad variants saw click-through rates over 20% higher than those running just one. For creatives, this validates the idea that testing many concepts pays off, and these tools remove the manual grind of producing each version.
Training and adoption
LinkedIn also published tutorial videos through LinkedIn Marketing Academy, covering creative development, campaign personalisation, and variant testing inside Campaign Manager. The resources aim to help teams get comfortable with the AI features quickly.
Why this matters for creatives
These tools shift more of the repetitive production work onto AI, freeing creatives to focus on strategy, messaging, and brand direction. The automated variant creation and built-in optimisation mean smaller teams can achieve the testing volume that larger advertisers rely on for performance. Instead of replacing creative judgement, the suite gives designers and copywriters a faster path to data-driven iteration.
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