Lowe's Shows How AI Turns Intent Into Revenue
Lowe's is proving that AI isn't hype-it's a sales lever. Customers who use the Mylow virtual assistant convert at more than double the rate of those who don't, which the company called "clear evidence that AI is simplifying decision-making and driving sales." For sales leaders, that's the signal: guided buying beats generic browsing.
What Mylow Actually Does
Mylow is an AI advisor built for homeowners tackling everything from minor fixes to full renovations. It gives inspiration, step-by-step instructions, and product recommendations in context, removing guesswork that usually stalls purchases. Coverage of the rollout points to higher satisfaction and a direct lift in conversion.
The Associate Side: Mylow Companion
Lowe's rolled out Mylow Companion to all 1,700+ stores in May 2025. It puts product details, project advice, and inventory data in every associate's pocket, accelerating onboarding and improving response quality on the floor. Leaders report faster resolutions, higher accuracy, and improved net promoter scores.
Why It Converts: The Sales Mechanics
- Decision friction killer: It handles complex, messy questions ("how to refinish a hardwood floor") and returns clear, next-step guidance. Less confusion, more carts.
- Attach and bundle growth: Recommendations span full project kits-tools, materials, and compatibility checks-lifting average order value with confidence, not pressure.
- Channel consistency: Shared foundations between Mylow and Mylow Companion create smooth handoffs from web to store. No reset button for the customer.
- Data advantage: Models trained on projects, behavior, and inventory link advice to what's actually available, in real time.
Metrics That Matter
The headline stat: online users who engage with Mylow buy at over 2x the rate of non-users. Lowe's is threading generative AI into digital workflows and frontline tools, with leadership tying these systems to 2026 growth plans. Early indicators include higher conversion, bigger baskets, and better service ratings.
Playbook For Sales Leaders
- Deploy a guided buying assistant: Start with top use cases where buyers stall. Train it on FAQs, objections, and product dependencies.
- Bundle by job-to-be-done: Sell outcomes, not SKUs. Package full solutions with compatibility checks to grow AOV and reduce returns.
- Arm your reps with an AI companion: Put inventory, specs, and how-to answers in their hands. New hires contribute fast; veterans go deeper.
- Close the loop: Capture questions, escalations, and outcomes. Feed that data back into prompts, content, and product pages weekly.
- Integrate systems that matter: Connect PIM, inventory, content, and pricing so recommendations map to real-time availability.
- Measure what moves revenue: Track conversion lift for AI-engaged sessions, bundle attach rates, time-to-first-value for new reps, and NPS after assisted interactions.
- Pilot, then scale: Launch with one category and one frontline team. Prove lift, refine scripts, expand.
Risks And Guardrails
AI can miss edge cases and seasonal surges can stress systems. Mitigate with clear escalation to humans, validation on high-stakes advice, and transparent "why we recommended this" cues. Keep a human review lane for content and safety-sensitive projects.
Competitive Signal
Lowe's set a clear benchmark by pairing a consumer assistant with an associate companion across every store. The takeaway is simple: guided selling plus AI-enabled reps beats static catalogs and tribal knowledge. If you sell complex products or projects, this blueprint applies.
Where To Learn More
- Lowe's Corporate for official updates and strategy notes.
- Complete AI Training: Courses by Job to skill up teams on guided selling, prompts, and AI-assisted workflows.
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